Brief:
Packaging restyling of the lines: Antica Tradizione, the artisanal, quality egg pasta line; 4 Minuti, an innovative type of thin-sheet durum wheat semolina pasta; and Semola Selection, the high-quality durum wheat pasta.
Goal of this marketing activity: To revamp the image and raise the perception.
What we did:
The creative process:
- Detailed analysis of product lines to fully understand their characteristics, current market positioning, and consumer needs.
- Concept Creation: Creating visual concepts for the new packaging, logo and catalog.
- Development of new packaging design, carefully choosing materials for implementation
- Production of catalogs for each line