Erbacipollina | Food Marketing Agency

Tassoni New era

Founded as a spicery in 1793, Cedral Tassoni has been the industry leader in the processing and transformation of citron, the primary component of its most iconic product, the legendary Cedrata Tassoni. In 2022, it was acquired by the Lunelli Ferrari Group and repositioned itself as a luxury soft drink.


Launch of the new rebranding through an intense social and digital adv campaign.


Support the new brand positioning through the rebranding launch with a focus on the claim, key visuals, core values, and communication differentiators.

What we did:

  • Social media strategy
  • Launch campaign video (reel)
  • Supporting adv campaign

The creative process:

  1. Social Media Strategy
  2. Launch campaign video (reel)
  3. Supporting adv campaign