Erbacipollina | Food Marketing Agency

Inbound Marketing
Food Agency

Why is Inbound Marketing so effective for doing Lead Generation and strengthening the authority of a Food & Beverage agency?

Because it focuses on publishing quality content that enhances brand excellence and product pluses.

77% of consumers do specific research online before buying a product or relying on a brand, but often they do not find the answers to what they are looking for.

To help consumers and guide them through the buying process, you need content to answer their questions and provide them with the solution that can solve their problems.

If you want to attract your buyer personas and turn them into loyal customers, you need to rely on the first Inbound Marketing Food Agency, that has provided services to large agribusiness companies since its inception: Erbacipollina.

Inbound Marketing for B2B and B2C

Doing Inbound Marketing means focusing on quality content, specifically designed (including SEO) to provide users and consumers with the specific answers they are looking for at the right time and in the right place.

This type of content has a great intrinsic value: it does not try to sell something directly, but helps consumers find the answers they are looking for.

The principle of Inbound Marketing is: “make sure that the customer finds the company and its products.”

This approach isideal for B2B companies, which target thoughtful customers who evaluate the reliability of a business partner and the technical characteristics of products before buying them, but it is also effective for those who work in the B2C sector and want to become the benchmark of their niche market.

We at Erbacipollina have great experience in promotional strategies for Food & Beverage sector and have long been involved in both B2B and B2C Inbound Marketing exclusively for agribusiness brands.

Inbound Marketing wins in the Food & Beverage sector

Inbound Marketing is a strategy that produces results in the medium/long-term, but the effects are lasting.

The content we developed together, is published on your company blog or another online platform related to your brand and promoted on social media and through digital advertising.

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