Brief:
Creating a new packaging and a folder for Tagliatelle della Rocca, that represent the authentic tradition of Emilian pasta, handed down from generation to generation, and developing a comprehensive project, that goes from the packaging to the catalogue, to the website and the Cuor di Semola, the line of durum wheat pasta of Andalini.
What we did:
The creative process:
- Analysis of the values and the history of Tagliatelle della Rocca.
- Creation of new packaging with an emotional image and a copy that could trigger the values of a product strictly related to tradition and territory.
- Creation of a complete image — from the pack to the catalogue and the website — for the line of durum wheat pasta Cuor di Semola.
- Development of the website www.cuordisemola.it