Erbacipollina | Food Marketing Agency

Melegatti Christmas Tin

Melegatti is the historic brand for the Original Pandoro, a distinctive product invented by Domenico Melegatti in 1894. The Veronese confectionary company is specialized in products for festive occasions that represent one of the greatest excellence of the Christmas holidays.
Melegatti testo grafica latta


The objective is to design an elegant limited edition tin for the 125th anniversary of Pandoro, conveying the high quality and the fineness of the product to the consumer.

The pack is a luxury object to keep.

What we did:

  • Packaging design
  • Storytelling

The creative process:

  1. Research in the company’s historical archive of Pandoro’s gift boxes.
  2. Choice of the elements to include in the limited edition of the packaging.
  3. Inclusion of the historical elements of the company, such as the ancient heraldry.
  4. Storytelling dedicated to taste and to the historical significance of the brand.
  5. Inclusion of the signature of Domenico Melegatti 1894 and application of an explanatory cartouche to enhance the pack and emphasize the 125 years of product history.