Erbacipollina | Food Marketing Agency

Market and competitor analysis

The first step in building a brand or marketing strategy is to identify the company’s positioning within the competitive market scenario.

In other words, the goal is to define who the brand is, what it wants to become in the next few years where it wants to go, and how, through:

  • Market study. In this phase, the market scenario is mapped out with the goal of gathering all the elements necessary to define the different players in the industry, their respective positioning values, and customer behavior.
  • Value Proposition Design. The goal is to get to know customers perfectly, understanding what are their needs to be met, their fears to be alleviated, and how the brand, through its value proposition, can achieve these goals.

If you want your brand to position itself effectively and for your investments in communication plans to yield excellent results, you need to rely on an agency that bases its work on data drawn from market and competitor analysis, just as we do at Erbacipollina.

What is a market analysis and why is it useful for your company

Market analysis is not just a survey, it is an analytical and very specific study of the market niche in which your company operates, the trends in your industry, and what influences sales or upsets customers’ decision-making processes.

Through a thorough market analysis then discover the real desires of your target customers, be more aware of how your products and brand are perceived, discover and solve problems not encountered before, and anticipate fashions and trends.

Knowing the characteristics of the market in which you operate is essential to:

  • Create a business plan
  • Create marketing and communication strategies
  • Planning a product launch
  • Bring a brand to life or do a rebranding

Digital research tools, live interviews, psychological techniques, and neuromarketing are used to perform an in-depth market analysis.

What is a competitor analysis and why is it necessary

Competitor analysis is more than just listing the most successful companies in your niche market; it is deep research that brings out:

  • Direct competitors
  • Indirect competitors
  • Potential competitors

It is essential to know precisely all the companies that may interfere in your business development plans; it is not enough to know their names and revenues, but it is essential to analyze their market and search engine positioning, the marketing strategies they use, the characteristics that make them succeed, and their weaknesses.

Both quantitative and qualitative data must be collected to get a clear picture, while to compare your company with each competitor it is useful to apply the SWOT methodology, by which strengths, weaknesses, opportunities, and threats are highlighted.

Erbacipollina: Food and Beverage expert analysts

Erbacipollina’s analysts can identify online and offline all the information you need to take a snapshot of your niche market in Food and Beverage and your competitors.

Thanks to our long experience in food marketing, our agency is able to conduct very detailed and effective studies, which become the basis for building successful brands and performing promotional strategies.

If you want to get concrete support to grow your business, get in touch with us now.

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