Erbacipollina | Food Marketing Agency

Food Brand

It is only through brand communication that your food & beverage company can inform, persuade, educate consumers, and let them know the values and goals for which it was created.

Communicating with targeted audiences through media and methods they appreciate, makes your brand memorable and creates all the prerequisites for increasing the sales of your products or services.

Food and Beverage Communication across online and offline channels.

Communication in Food and Beverage has always been basic to make a brand known and to increase sales year after year, but today the media and tools that can be used to speak to your target audience are many and range from online to the offline world.

A Food Brand Communication plan can include the use of:

  • Online advertising
  • Social media
  • Corporate website
  • Blog
  • Landing Page
  • Email
  • Advertising in traditional media (TV, radio, print media, billboards)
  • Press releases
  • Below-the-line and Above-the-Line materials

To figure out which of these channels to use, how, and for what purposes, it is essential that a team of experts first analyze your brand, then define brand strategy and communication plan, and finally, move to the operational phase.

Why invest in Food Brand Communication?

Carefully planning what needs to be done to properly communicate your brand values to your target audience is what allows you to create a deep connection that can last for many years.

The benefits of a communication plan created by someone who knows the food industry are:

  • Increased brand awareness
  • Improved brand reputation
  • Increased quantity and quality of leads
  • Development of communities that support the brand
  • Increased sales and/or increased profit margin

Not only is it important to create a strategy to speak to your target audience and achieve the benefits listed above, but it is essential to nurture communication over the long term to continue to engage buyer personas and keep loyal customers close to the brand.

The Brand Communication Agency for Food & Beverage

Erbacipollina is the Brand Communication Agency that offers marketing services exclusively to companies in the Food & Beverage sector.

Our agency creates customized communication plans that lead your brand to be:

  • Memorable
  • Authoritative
  • Different from that of competitors
  • Appropriate to the market in which it wants to emerge

Those who work at Erbacipollina not only have the technical skills to create multichannel strategies that follow the consumer online and offline, but they deeply know and love everything about Food & Beverage.

This allows us to communicate the world of food and beverage effectively, speaking with the right tone of voice and through the media on which your customers are most active.

Our long experience in food branding allows us to carefully analyze your brand and determine what activities are useful in getting you the results you want.

If you are looking for a Brand Communication Agency that can speak the language of food, get in touch with us at Erbacipollina now.

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