(Service / Branding)
Food Packaging Design Agency in Italy
The food packaging design is the graphic and structural design of a food product's packaging. It's a marketing tool where aesthetics, functionality, and consumer psychology combine to guide purchase.
Erbacipollina is the first packaging design agency in Italy entirely vertical on Food & Beverage. Since 2010 we've translated a food company's values into visual and material solutions that make the brand stand out on the shelf.
Our starting point is Food Sensitivity, the sensitivity to food built from being inside the industry. It's what leads us to design a package starting from the product and from whoever chooses it, before aesthetics.
(In sintesi)
In summary
- What we do, we design food packaging, graphics and structure, for a single item or an entire line, and the materials that support buyers.
- How we work, first positioning, target, and competitor analysis, then the graphic design.
- Method, Food Sensitivity and neuromarketing applied to packaging, with positioning analysis, material selection, and shelf testing.
- Who it's for, food and beverage companies that want to stand out in large-scale retail, foodservice, retail, and e-commerce.
Want packaging that captures your customer?
(Service)
Our Food Packaging Design and Brand Strategy Services
Effective food packaging design starts with careful initial analysis. We study the brand's positioning, the target audience, large-scale retail, foodservice, retail and e-commerce, and the competitors.
Every choice, structural and graphic, serves to highlight the product's quality and support the sales network.
(Scope)
Graphic Development and Food Packaging Design for the Food & Beverage Sector
We develop unique graphic concepts, studying colors, fonts, and information hierarchy according to the principles of neuromarketing.
The package has to communicate with the consumer in a split second and convey the brand's promise, craftsmanship, freshness, premiumness, or sustainability, without ambiguity.
The work ties into food graphic design and the brand identity of the brand.
(Materials)
Material Selection and Sustainability with a Specialized Food Packaging Agency
We select packaging materials with growing attention to eco-design and to recyclable or compostable solutions.
The ultimate goal is to create a pack that works on the shelf, is recognizable, and captures the consumer's attention within the first 2 seconds.
(Phases)
The phases of our packaging design process
Every project follows a path that takes the package from idea to a real test on the shelf:
- Competitor analysis and category trend research.
- Information architecture, creative design, font and color selection.
- Label and package design, with material selection.
- Real and 3D mock-ups, print-ready files, and photoshoot.
- Shelf testing and validation using neuromarketing techniques.
(Why us)
Why choose a packaging agency specialized in the food sector?
Because a generic packaging agency often lacks the expertise the food and beverage market requires, while Erbacipollina works exclusively in Food & Beverage and has a team of vertical graphic designers and food marketing professionals.
Every one of our projects stands out on the shelf and stays compliant with European and international labeling regulations.
A food packaging design project with Erbacipollina leaves you with concrete assets:
- The graphic concept of the package, for a single item or the entire line.
- We design packaging that highlights the product and guides information reading immediately, making it easier to recognize and choose on the shelf.
- Structural design and material selection, including with eco-design in mind.
- A consistent packaging system across the items in the range.
- Print-ready production files;
- Sales support materials, catalogs, sales folders, and tools for buyers.
(Projects)
Four projects that speak for us
For Andalini we handled the packaging restyling for the Antica Tradizione, 4 Minuti, and Semola Selection lines, with logo and line catalogs, and then the new pack for Tagliatelle della Rocca and the Cuor di Semola project, with packaging, catalog, and website.
For Molino Cosma we signed off on the packaging restyling for three lines, Le Sostenibili, Farina Veneta, and Tesori del Molino, with catalogs, sales folders, buyer materials, and the stand at Sigep.
For Germinal Bio we redesigned the entire pack system, for a more modern and clean image that highlights organic farming.
For Zorbas we worked on restyling the logo and the pack system, to simplify the image and give the products more recognizability on the shelf.
You'll find our other work in our portfolio.
(Parliamo)
Want packaging that gets chosen on the shelf?
Frequently asked questions
What does a food packaging design agency do?
It designs the graphics and the physical structure of packaging for food products. It works out solutions that protect the product, comply with legal regulations, and communicate the brand's identity, to attract the consumer and drive purchase.
Why is food packaging decisive for sales?
Because it's the last and most important point of contact between brand and customer on the shelf. A well-designed package catches the eye among competing products, expresses the product's real value, and supports its price positioning.
How much does a food packaging design project cost?
It varies based on the number of items, the complexity of the structure, and the need for custom die-cuts or formats. Erbacipollina defines tailored projects, with transparency from the quote stage.