Erbacipollina | Food Marketing Agency

Bottoli Packaging Design


Creating new packaging for three different product lines: the flow packs of the bruschette in different flavors, the line of salty snacks ‘Scrancy’ and finally, the traditional Schiacciata Antica Ricetta 1959.

Objective: creating an image that could trigger the intrinsic product quality and highlight the different consumption possibilities.

What we did:

  • Bruschette packaging in flow pack
  • Scrancy Packaging
  • Schiacciatina 1959 Packaging

The creative process:

  1. Identification of the strengths of Bottoli’s brand.
  2. Identification of pluses and moments of consumption of the different lines: Bruschette, Scrancy and Bruschetta 1959.
  3. Packaging restyling in a modern (with regards to Bruschette and Scrancy) and classic (for Antica Ricetta) way to get a product with a distinctive look.