Creating new packaging for three different product lines: the flow packs of the bruschette in different flavors, the line of salty snacks ‘Scrancy’ and finally, the traditional Schiacciata Antica Ricetta 1959.
Objective: creating an image that could trigger the intrinsic product quality and highlight the different consumption possibilities.
What we did:
The creative process:
- Identification of the strengths of Bottoli’s brand.
- Identification of pluses and moments of consumption of the different lines: Bruschette, Scrancy and Bruschetta 1959.
- Packaging restyling in a modern (with regards to Bruschette and Scrancy) and classic (for Antica Ricetta) way to get a product with a distinctive look.