Brief:
Create original packaging for the “Origine Zero” and “Origine Zero Gourmet” lines because Cioccolateria Origine’s chocolate is the chocolate that didn’t exist: good and sugar-free, suitable for everyone.
What we did:
The creative process:
- Analysis of brand values
- Creation of the claims “it’s good is zero” for the classic line tablets and “it’s gourmet is zero” for the premium line, where we combined the word “zero,” which means having no added sugar, with the product plus: “good” for the classic line and “gourmet” for the premium line.
- Definition of lettering and graphics for the two lines
- Realization of a dedicated photoshoot