(Case study / Brand / Brand Communication)
A new packaging system to showcase the identity of each product line.
01
/Project Overview
A broader range, with a brand system able to showcase every line without losing consistency.
For Molino Cosma, we developed a product identity evolution project through the restyling of three strategic lines (Le Sostenibili, Farina Veneta, and Tesori del Molino), defining a visual language able to showcase their distinctive characteristics. The project was completed with dedicated sales materials, catalogs, a presentation video, and a new trade-show stand design for SIGEP, creating consistent communication across all the brand's key touchpoints.
(Details)
| Client | Molino Cosma |
| Industry | Milling |
| Services | Packaging Design · Graphic Design · Sales Folder · Catalogs · Video Production · Stand Design |
| Category | Brand Communication |
02
/La sfida
Showcasing each line's identity within a single brand system.
Each line had different characteristics, values, and target audiences. The challenge was to build a packaging system able to convey these distinctions while maintaining strong brand recognition and effective communication for both the professional market and large-scale retail.
03
/L'approccio
Strengthening the codes and values of each line through a distinctive visual language.
For Le Sostenibili, we developed an identity built around sustainability and environmental commitment. For Farina Veneta, we highlighted the certified supply chain and its connection to the local area, while Tesori del Molino was designed to express quality and tradition through a distinctive image. The same creative direction was extended to sales materials, the presentation video, and the SIGEP trade-show stand, creating a coordinated, consistent communication system.
04
/Risultati
The new identity strengthened the recognition of the different product lines, giving Molino Cosma a communication system able to showcase the brand in every context — from packaging to sales tools to industry events.
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