Brief:
Achieve an effective and communicative packaging restyling for three product lines that are very important for the company and very different from each other: Le Sostenibili, Farina Veneta and Tesori del Mulino. Objective: finding the right creative mood, with clearly visible distinctive elements, that communicate the specific values of the products and the company to the end user.
What we did:
The creative process:
- Concerning Le Sostenibili we focused, both in terms of graphics and copy, on the enhancement of the sustainability issue, highlighting the actions carried out to minimize environmental impact and Co2 emissions.
- With the products of the Farina Veneta line, we chose to bring out the territoriality and the 100% controlled and certified production process, from the wheat sowing to the milling.
- Finally, our agency accompanied Molino Cosma at Sigep with the new communication stand.