Erbacipollina | Food Marketing Agency

Casa Fiorucci

Casa Fiorucci, the first online delicatessen selling unique and regional goods, is the online store of Fiorucci Salumi. The shop and brand were introduced in 2021.


Redesign the site’s structure and E-Commerce from an SEO point of view, as well as a functional and effective architecture based on the different types of products supplied and position the website in the online world with a clear message.

What we did:

  • Website
  • E-commerce
  • SEO and copywriting
  • Marketing automation
  • Ecommerce management
  • Social media management activities
  • Digital advertising plan

The creative process:

  1. Redesign of the online store
  2. Realization of the keyword map to position the site and products on search engines, to draw in organic traffic from the target market.
  3. Design of the new e-commerce, with a contemporary and vibrant aesthetic that strengthens the positioning of the new brand and products.