Launching a digital campaign to promote the Po Delta PGI, that safeguards a “natural, unique and social” product, excellent in terms of organoleptic qualities and nutritional values.
What we did:
The creative process:
- To promote the Po Delta PGI, we focused on a tale of the outstanding features of the rice, through images of places full of ancient charm.
- Video and copy were designed to enhance the company’s relationship with farmers, who are the first fundamental actors of a short, transparent and trackable supply chain, and to highlight the attention to the topic of environmental sustainability.
- With the press office activity, a work of digital communication was supported, through the release of a video on the different channels of the company.