Brief:
Create the company’s first B2B social media communication strategy on LinkedIn to generate awareness of potential audiences and position the brand for unique values.
Goal:
increase brand awareness, position the company for differentiating characteristics, and establish new connections with retail customers.
What we did:
- Social media strategy on Linkedin
- Leaflet
- Identification of the company’s distinctive values, communication concepts, and characteristics of B2B Food Buyer Personas
- Competitors analysis
- Design of Linkedin channel-specific social media strategy
- Creation of the new digital visual and tone of voice.
- Definition of the annual content and adv plan through company storytelling, insights into the target market, products, and launch of new references.
- Realization of a leaflet presenting the company, at an international trade fair, using the new tone of voice and visual identity.