Erbacipollina | Food Marketing Agency


Crastan is a food company founded in 1879 by the Swiss entrepreneur Luzio Crastan in Pontedera, specializing in the production of alternatives to coffee. In 2019, the company was acquired by the Prontofoods group.


Modernize the digital image of the product and create e-commerce.

What we did:

  • Website
  • Photoshoot
  • SEO activity

The creative process:

  1. Definition of the historical values and the strengths of the company.
  2. Brand repositioning through copy activity and a photo shoot with a modern and emotional mood.
  3. Development of a new visual for the website and reorganisation of information architecture.
  4. Creation of an SEO copy to attract companies that look for a private label producer of coffee substitutes.
  5. Definition of storytelling about the product to enhance its perception in the end user.