Modernize the digital image of the product and create e-commerce.
What we did:
The creative process:
- Definition of the historical values and the strengths of the company.
- Brand repositioning through copy activity and a photo shoot with a modern and emotional mood.
- Development of a new visual for the website and reorganisation of information architecture.
- Creation of an SEO copy to attract companies that look for a private label producer of coffee substitutes.
- Definition of storytelling about the product to enhance its perception in the end user.