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Packaging / Brand Identity
(Case study / Brand / Digital)
The evolution of the world of coffee runs through the three S's of Essse
01
/Project overview
Shaping a new brand positioning through design, identity and language
For Essse Caffè, we developed a rebranding project aimed at strengthening the premium positioning of this Emilian coffee roaster and translating its professional reputation into a more contemporary, elegant and recognizable identity. The work involved the logo restyling, the definition of the new visual identity, the development of the tone of voice and the review of the Horeca and consumer lines. The goal was to make the quality of the blends visible and showcase the heritage built by the brand over more than forty years of experience, while keeping its recognizability in the professional coffee world intact.
(Details)
| Client | Essse Caffè |
| Industry | Coffee & Beverage |
| Services | Brand Strategy · Brand Identity · Logo Design · Packaging Design · Tone of Voice · Visual Identity |
| Category | Brand Identity |
02
/The challenge
Turning coffee professionals' trust into a recognizable, premium identity
The challenge was to turn Essse Caffè's authority in the Horeca channel into a stronger, more contemporary, premium identity, one capable of showcasing its history and strengthening its presence in the consumer market as well.
03
/The approach
A brand system that makes quality, expertise and premium positioning visible
Analysis of the Horeca market and premium codes gave rise to a new brand system, more elegant, distinctive and contemporary. The logo restyling, new visual identity and tone of voice strengthened Essse Caffè's recognizability and created consistency across packaging, the Horeca channel and the consumer market.
04
/The impact
