Erbacipollina | Food Marketing Agency

Essse caffè

Essse Caffè is a leading company in the sector that has been producing refined coffee blends for more than 40 years with the 3 s formula: Scienza, Sapienza e Specializzazione. Until now focused on B2B communication, the Emilia-based roasting company-leading the bar world with a substantial market share (to the point that the brand is identified as "the coffee of professionals").


Realize the new website in line with the corporate rebranding and build the e-commerce for the B2C market through a new higher positioning in line with the new image.

What we did:

  • Website
  • E-commerce
  • SEO and copywriting

The creative process:

  1. A modern, contemporary design with a simplified user experience, aiming for a high positioning that clearly identifies its interlocutors, on one hand the key B2B sector, on the other hand the increasingly fundamental B2C.
  1. Realization of the keyword map to position the site and products on search engines, to draw in organic traffic from the target market.
  2. Design of new website and implementation of e-commerce, featuring an image in line with the new rebranding.