Brief:
Developing a project from scratch: starting from the strategy definition to the creation of the coordinated image and packaging, to the online and offline communication planning.
Aim of the project: balancing the Emilia Romagna tradition between taste and design.
What we did:
The creative process:
- Definition of suppliers, fresh pasta producers with decades of experience.
- Definition of the communication strategy and the coordinated image, characterized by design and eye-catching.
- Creation of the packaging design.
- Creation of the website and the e-commerce.
- Creation of social media pages.