Erbacipollina | Food Marketing Agency


Italiqa is the authentic craft laboratory that produces and sends home fresh pasta and brodo, freshly made. A project created by Erbacipollina, that focuses on the tradition of Emilia-Romagna, is presented in a contemporary way.


Developing a project from scratch: starting from the strategy definition to the creation of the coordinated image and packaging, to the online and offline communication planning.

Aim of the project: balancing the Emilia Romagna tradition between taste and design.

What we did:

  • Communication strategy
  • Advertising consumer and trade pages
  • Brand identity
  • Social media strategy
  • Packaging design
  • Web design

The creative process:

  1. Definition of suppliers, fresh pasta producers with decades of experience.
  2. Definition of the communication strategy and the coordinated image, characterized by design and eye-catching.
  3. Creation of the packaging design.
  4. Creation of the website and the e-commerce.
  5. Creation of social media pages.