(Case study / Brand / Creation)

There's a new way to tell the story of Emilian tradition

A plate of tortellini in broth next to a pack of Italiqa artisan fresh pasta, a glass and a bottle, on a white table.

/Project overview

A project built from the ground up, from strategy to brand experience

For Italiqa, we built a brand capable of bringing fresh pasta and artisan broth straight to people's homes. Strategy, identity, packaging, website and e-commerce came together into a consistent system spanning tradition, taste and design.

(Details)

Client	Italiqa
Industry	Food
Services	Brand Strategy · Brand Identity · Packaging Design · Web Design · E-commerce · Social Media Strategy · Advertising
Category	Brand Creation

/The challenge

Bringing real Emilian tradition into the present

The challenge was to turn Emilia-Romagna's artisan craftsmanship into a distinctive, relevant brand suited to online sales. The project had to preserve authenticity and quality while avoiding the category's most predictable codes.

/The approach

Building the brand into the product and the user's online experience

We defined positioning, visual identity and packaging, selecting producers with decades of experience. The system was then translated into the website, e-commerce, social media, and consumer and trade campaigns.