(Case study / Brand Identity / Packaging Design)
A new identity to showcase the history of the brand that invented Pandoro.
01
/Project Overview
Great brands evolve when they manage to reinterpret their own history through a contemporary language.
For Melegatti, we developed a brand identity evolution project covering the logo restyling, the entire holiday packaging line and the design of two special celebratory editions for the brand's 125th anniversary. The process was completed through storytelling, photo shoots, catalogs and communication materials, turning every touchpoint into an opportunity to tell the value and tradition of this historic Verona brand.
(Details)
| Client | Melegatti |
| Industry | Confectionery |
| Services | Brand Identity · Logo Design · Packaging Design · Limited Edition Design · Storytelling · Food Photography · Catalogs · Below-the-Line Materials |
| Category | Brand Identity & Packaging Design |
02
/La sfida
Renewing the brand's image while preserving the product's heritage.
The evolution of Melegatti's identity had to showcase over 125 years of history through a more contemporary, distinctive language. The new packaging system was tasked with strengthening the brand's premium perception while keeping recognizable the iconic elements that have always accompanied the Pandoro Originale and the other holiday products.
03
/L'approccio
Tradition and contemporary style within the same brand system.
The project began with a logo restyling and a redefinition of the entire packaging architecture, introducing storytelling that tells the origin of Pandoro and the brand's founding values directly on the packs. The same creative direction guided the design of the celebratory Christmas and Easter tins, reinterpreting historical elements from the Melegatti archive through an elegant, contemporary graphic language. Photo shoots, catalogs and below-the-line materials completed a consistent, recognizable communication system.
04
/Risultati
The new identity strengthened Melegatti's premium positioning, creating continuity across brand, packaging and communication. A project that turned the brand's history into a distinctive element of its contemporary image, showcasing both the core range and the celebratory editions dedicated to major holidays.
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