(Case study / Confectionery)
A new, distinctive tone of voice to strengthen the identity of an iconic brand in the wafer world.
01
/Project Overview
Every brand evolves through the way it chooses to tell its own story.
For Loacker we developed a project to evolve the brand's language, defining a new tone of voice able to showcase product quality, the natural character of the ingredients and the company's distinctive values. The project covered e-commerce copywriting, corporate content and the definition of editorial guidelines, with the goal of making the communication more consistent, contemporary and recognizable.
(Details)
| Client | Loacker |
| Industry | Confectionery |
| Services | Tone of Voice · Copywriting · Content Strategy · E-commerce Copywriting · Brand Communication |
| Category | Brand Communication |
02
/La sfida
Renewing the brand's language while keeping its identity intact.
The communication had to support the brand's evolution without losing the wealth of values built over nearly a century of history. The new tone of voice needed to create continuity between products, corporate content and the digital experience, bringing the brand closer to today's consumers.
03
/L'approccio
A shared language for every brand touchpoint.
We defined a tone of voice to guide the entire communication, rewriting e-commerce content, product descriptions and corporate copy in a clearer, more engaging language consistent with Loacker's values. Every piece of content was designed to contribute to a single, recognizable editorial identity that could be easily extended across all of the brand's touchpoints.
04
/Risultati
The new editorial system strengthened the consistency of Loacker's communication, giving the brand a distinctive language able to showcase its products, corporate values and digital experience through a single, recognizable voice.
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