Establishing Valfrutta Granchef’s ‘Cotti a vapore’ as the winning range in the restaurant world in terms of taste and service. Conveying modernity, distinctiveness and innovation to the Valfrutta Granchef brand. Expanding the customer base.
What we did:
The creative process:
- Definition of the values and strengths of Valfrutta Granchef and the Cotti a Vapore line.
- Creation of a photo shoot that focused on the main characters, the chefs, in a modern way.
- Implementation of the funnel model for the strategic organization of adv campaigns and contents
- Definition of a copy and an image, aimed at enhancing the products for their distinctive properties, for example, their ability to make the chef’s work easier.
- Development of ADV pages for the most important Italian trade newspapers.