(Service / Social)
Food Social Media Agency and Social Media Marketing
Food social media marketing is the strategic management of a food, beverage, or wine company's social channels, turning brand identity into everyday storytelling that sparks visual craving, drives interaction, and builds an active community.
Its goal is to build a relationship with the audience and generate sales.
Erbacipollina is the food social media marketing agency that brings a food brand's identity to social media and turns it into awareness and support for the sales network.
We've worked exclusively in Food & Beverage since 2010, and our strength is the Food Sensitivity, which lets us speak the language of food, not the language of just any brand.
(In sintesi)
In summary
- What we do, we manage social channels for food companies — strategy, native content, and advertising campaigns.
- How we work, first positioning, target, and competitor analysis, then the editorial plan and creative work.
- Method, Food Sensitivity and the language of food, with an editorial plan, community management, and data-driven social advertising.
- Who it's for, food companies, B2C and B2B, that want to optimize community, brand awareness, and sales, in Italy and abroad.
Want an effective social presence in Food & Beverage?
(Service)
Our Food Social Media Marketing and Digital Strategy services
An effective social plan starts with in-depth analysis of the brand, the platforms it's already on, and those that could offer strategic opportunities.
We study the brand's positioning, target (retail, HoReCa, end consumer, and export markets), and competitors.
We build every strategy around the company's business objectives.
(Area)
Social Channel Management and a Dedicated Food Social Media Manager
A dedicated food social media manager handles the editorial plan, emotional copywriting, and community moderation on Instagram, Facebook, TikTok, and LinkedIn for B2B relationships.
Their work showcases the brand, the products, and the content published on the company's website and blog.
The voice a company uses on social media stems from its brand identity and draws on the food graphic design of its content.
(Area)
Advertising Campaigns and Advanced Food Social Media Marketing
We design social advertising campaigns targeted at precise audiences, consumers, enthusiasts, or professional buyers.
Data-driven sponsored campaigns maximize reach, generate qualified leads, drive qualified traffic to the e-commerce store, and optimize return on investment.
(Funnel)
Funnel Strategy to Turn Followers into Customers
On social media, the relationship grows step by step, and every piece of content has a different job along the purchase journey:
- Awareness → reaching people who don't yet know the brand.
- Consideration → engaging with authoritative content and building a place in the user's mind.
- Conversion → driving a concrete action — a purchase, a contact, a store visit.
Retargeting closes the loop: it re-engages people who've already shown interest and guides them to conversion with content built just for them.
(Why us)
Why choose a specialized, vertical food social media agency?
Because generic social media management doesn't work in food. The agri-food world responds to its own visual codes, consumption trends, and sensibilities that a non-vertical partner might miss.
Erbacipollina works exclusively in Food & Beverage and has a team of food social media managers, designers, and copywriters who know the category.
This specialization lets us create content and campaigns aligned with the sector's dynamics, language, and needs.
A food social media marketing project with Erbacipollina leaves you with concrete assets:
- The social strategy aligned with brand and sales objectives.
- The editorial plan and native content for each channel.
- Community management and moderation.
- Targeted, measured advertising campaigns.
- Reporting on reach, engagement, leads, and conversions.
(Projects)
Four projects that speak for us
For Tassoni, we designed the social media strategy with a new tone of voice and new visuals. We created the #Tassonilover community to fuel user-generated content.
For Casa Fiorucci, we managed the social channels and the digital advertising plan to support the new positioning and e-commerce, honoring tradition while introducing a new proprietary visual treatment for the brand.
For Bottoli, we built the social strategy around the #SnackGeneration concept, to speak to a younger audience.
For Zorbas, we worked on social media strategy and content marketing, with recipes and content that increase brand awareness and shelf recognition.
You'll find our other work in our portfolio.
(Parliamo)
Want an effective social presence in Food & Beverage?
Frequently asked questions
What does a specialized food social media manager do?
They design, create, and coordinate a food brand's or winery's digital communication across social channels. They develop tailored editorial plans, write copy that engages the community, collaborate on photo and video production, and monitor the performance of company profiles.
What benefits does food social media marketing bring to a food company?
It humanizes the brand, opens a direct dialogue with the audience, shows product quality through recipes and behind-the-scenes production content, and supports the sales network by increasing brand awareness.
Which social channels does a food brand need?
It depends on the target. Instagram and TikTok work on visual craving and the consumer audience, Facebook sustains the community, LinkedIn covers B2B and relationships with buyers and distributors. The choice comes from objectives, not trends.
How much does channel management by a food social media agency cost?
It varies based on the number of channels, posting frequency, the complexity of photo and video production, and campaign budget. Erbacipollina develops tailored projects, with full clarity from the quote stage.