Brief:
Design the new schiacciatine pack system to make it more modern, authentic and give it more shelf visibility.
Create a style to be incorporated into the social strategy and in the new website.
What we did:
The creative process:
- Brand identity analysis looking for strengths to best design new packs.
- Restyling of the entire pack system of schiacciatine: simple, clean graphics, lots of white with a colored brushstroke to differentiate the different flavors, in such a way that they stand out more on the shelf.
- Identification of the new payoff of the Bottoli brand, ‘snack generation’, to introduce the world of snacks to the younger generation.
- Creation of the social strategy to support the concept of #SnackGeneration, aimed at reaching a younger target.
- Creation of the new corporate website, focused on concepts like quality, craftsmanship and historical significance.