Developing a new social strategy aimed at telling the company, the products and the usage, out of the classic standards of the balsamic dressing.
Creation of a corporate video to promote the product culture of the Balsamic Vinegar of Modena IGP and DOP in Italy and abroad.
What we did:
The creative process:
- Brand and visual identity analysis, analysing strengths to be exploited in the creation of the new communication strategy.
- Analysis of the target audience before the restyling and the target audience to reach.
- Creation and implementation of the new social strategy to communicate to the target audience the value of the products and their versatility in the kitchen.
- Creation of a corporate emotional video, to tell the story of the company and the productive process of the Balsamic Vinegar of Modena.
- Creation of the new corporate catalogue.