Erbacipollina | Food Marketing Agency


Carandini is one of the most important companies that produce balsamic vinegar of Modena, since 1641: one of the best in the world. Over the years it has evolved, launching innovative products in line with the new consumption habits.


Developing a new social strategy aimed at telling the company, the products and the usage, out of the classic standards of the balsamic dressing.

Creation of a corporate video to promote the product culture of the Balsamic Vinegar of Modena IGP and DOP in Italy and abroad.

What we did:

  • Social media strategy
  • Storytelling
  • Corporate video
  • Catalogue

The creative process:

  1. Brand and visual identity analysis, analysing strengths to be exploited in the creation of the new communication strategy.
  2. Analysis of the target audience before the restyling and the target audience to reach.
  3. Creation and implementation of the new social strategy to communicate to the target audience the value of the products and their versatility in the kitchen.
  4. Creation of a corporate emotional video, to tell the story of the company and the productive process of the Balsamic Vinegar of Modena.
  5. Creation of the new corporate catalogue.