Brief:
The objective was to relaunch the corporate image, focusing on demand quality, through the logo restyling, the creation of a new catalogue of products and the management of social media, in such a way that they could establish a direct relationship with the consumer, but with a new visual and a new language.
What we did:
The creative process:
- A rebranding work to modernize the logo, aligning it with the other corporate brand.
- Marketing analysis and brand positioning, what distinguishes Glaxi Pane from competitors.
- A revised catalogue either in structural terms or concerning the graphic and the copy.
- Brand awareness to expand the knowledge outside Veneto and lead generation.