Creating the digital strategy to increase brand awareness in large-scale retailing, build brand authority and stimulate the purchase of the product, in particular, that of the various types of Greek yogurt.
What we did:
The creative process:
- Creation of content that enhances the pluses of the Greek yogurt and highlights its authenticity.
- Creation of recipes with Mevgal’s products as main protagonists.
- Implementation of the funnel model for the strategic organization of adv campaigns and contents.
- Video campaigns for Facebook, Instagram, YouTube and Native advertising.
- Digital PR campaigns with influencers of the sector.