Erbacipollina | Food Marketing Agency


Leader of the feta cheese in Italy, Zorbas is a company specializing in the production and sale of Greek ingredients, from yogurt to sauces. Its entire production takes place in Greece, with local ingredients, selected among local producers.


The best Greek feta cheese in Italy increases its presence in large-scale retailing and becomes a benchmark for the consumer.

After a first image restyling, the need was to increase brand awareness through a specific digital strategy, based on three different activities: recipes, inbound marketing and social strategy.

What we did:

  • Packaging and logo design
  • Communication strategy
  • Website
  • SEO
  • Social media strategy
  • Content marketing

The creative process:

  1. Logo and pack system restyling, to simplify the image, making the products more appealing and the brand more recognizable.
  2. Website restyling, to adapt the new image at a digital level.
  3. Creation and development of a new digital strategy to increase brand awareness and distribution.
  4. Implementation of the SEO inbound marketing strategy, aimed at making the products more recognisable, their features and uses, with the publication of recipes and dedicated articles.
  5. Creation of a new social strategy to make the brand and its products more recognisable and to create a direct relationship with consumers.