Melegatti
Brand Identity / Packaging
(Case study / Brand / Strategy)
A distinctive identity to bring the authentic character of Greek tradition to the Italian market
01
/Project overview
Every touchpoint as a lever to build a more recognizable, consistent and distinctive brand
For Zorbas, we developed an evolution path covering visual identity, packaging and digital communication. We redid the logo and pack system, developed the website and built a presence across SEO, editorial content and social media. Work designed to grow the brand's awareness and support its expansion into large-scale retail.
(Details)
| Client | Zorbas |
| Industry | Food & Beverage – Greek Specialties |
| Services | Brand Identity · Logo Design · Packaging Design · Website Development · SEO Strategy · Social Media Strategy · Content Marketing |
| Category | Brand Communication |
02
/The challenge
Strengthening brand recognizability in an increasingly competitive market
The goal was to build a more contemporary, consistent identity, capable of showcasing the Greek origin of the products and supporting the brand's growth through integrated communication, while maintaining continuity between packaging, website and digital channels.
03
/The approach
A consistent visual system to make the brand's communication more recognizable at every touchpoint
The project began with a logo and packaging system restyling, developing a more essential, recognizable visual language. The same creative direction was carried over to the website and digital strategy, integrating SEO, content marketing and social media activities into a single communication ecosystem designed to increase brand awareness and strengthen the relationship with the consumer.
04
/The impact
