Brief:
The best Greek feta cheese in Italy increases its presence in large-scale retailing and becomes a benchmark for the consumer.
After a first image restyling, the need was to increase brand awareness through a specific digital strategy, based on three different activities: recipes, inbound marketing and social strategy.
What we did:
The creative process:
- Logo and pack system restyling, to simplify the image, making the products more appealing and the brand more recognizable.
- Website restyling, to adapt the new image at a digital level.
- Creation and development of a new digital strategy to increase brand awareness and distribution.
- Implementation of the SEO inbound marketing strategy, aimed at making the products more recognisable, their features and uses, with the publication of recipes and dedicated articles.
- Creation of a new social strategy to make the brand and its products more recognisable and to create a direct relationship with consumers.