Witor's
Social Media / Digital Advertising
(Case study / Brand / Communication)
A distinctive identity to turn gnocchi into a new consumption experience
01
/Project overview
When a product opens up a new category, communication has to build a language that's clear, distinctive and immediately recognizable
For Patarò, we developed a brand evolution project spanning visual identity, packaging, communication and digital presence. We redesigned the logo, defined the new pack system and built the website and digital strategy. Every intervention shares the same purpose: showcasing the product's uniqueness and giving the brand a consistent identity across every touchpoint with the consumer.
(Details)
| Client | Patarò |
| Industry | Fresh Pasta |
| Services | Brand Identity · Packaging Design · Website Development · Digital Strategy · SEO · Social Media Strategy · Content Marketing · Food Photography & Video · Copywriting · Below-the-Line Materials |
| Category | Brand Communication |
02
/The challenge
Turning product innovation into a brand identity
Patarò offers a new way of interpreting gnocchi through a simple, distinctive recipe. The challenge was to build a language capable of differentiating the brand from competitors, while keeping consistency between packaging, communication and digital experience.
03
/The approach
A coordinated identity to give continuity to the brand's growth
The project began with repositioning the brand and defining a new visual identity, translating the brand's values into a recognizable, consistent packaging system. The same creative direction was extended to the website, photo and video content, SEO and social strategy, and recipe and editorial content production, creating a communication ecosystem able to support the brand at every stage of the relationship with the consumer.
04
/The impact
