Defining the new brand identity of the company and the entire product line, to differentiate themselves from competitors, through a new strategic market positioning.
What we did:
The creative process:
- Definition of the company’s new brand positioning and new messages of communication, through a marketing analysis.
- Designing the new brand identity: logo restyling, creation of the new packaging system and below-the-line materials.
- Creation of a new website, in order to create target engagement, with a children’s dedicated area where they can download digital gadgets.
- Definition of the social strategy between Facebook and Instagram, in order to increase brand awareness and establish a direct relationship with customers.
- Planning and editing of the blog and recipes.