Erbacipollina | Food Marketing Agency


Patarò is the brand of a new generation of gnocchi. A unique gnocco, good and light with only two simple ingredients: potatoes and water.


Defining the new brand identity of the company and the entire product line, to differentiate themselves from competitors, through a new strategic market positioning.

What we did:

  • Packaging and logo design
  • Catalogues
  • Exhibition stand
  • Internal communication
  • Company profile
  • Communication strategy
  • Adv consumer and trade pages
  • Photo shooting and videos
  • Website
  • SEO
  • Social media strategy
  • Content marketing

The creative process:

  1. Definition of the company’s new brand positioning and new messages of communication, through a marketing analysis.
  2. Designing the new brand identity: logo restyling, creation of the new packaging system and below-the-line materials.
  3. Creation of a new website, in order to create target engagement, with a children’s dedicated area where they can download digital gadgets.
  4. Definition of the social strategy between Facebook and Instagram, in order to increase brand awareness and establish a direct relationship with customers.
  5. Planning and editing of the blog and recipes.