Patarò
Brand Identity / Packaging
(Case study / Brand / Strategy)
A communication that evolves with the brand, without losing its identity
01
/Project overview
A content & social strategy to strengthen visibility, market presence and communication continuity
An integrated editorial strategy and campaigns dedicated to major international licensing deals, designed to strengthen Witor's digital presence, showcase key communication moments and keep the brand relevant and recognizable all year round.
(Details)
| Client | Witor's |
| Industry | Confectionery |
| Services | Social Media Strategy · Community Management · Meta Ads · Campaign Management |
| Category | Content & Social |
02
/The challenge
Making special campaigns and always-on communication coexist
The two rhythms had to live inside a single editorial system, able to showcase international licensing deals without losing consistency, recognizability and the brand's central role.
03
/The approach
An editorial and media system to showcase licensing, content and community
Editorial planning, Meta Ads and community management complemented the licensing campaigns, keeping the brand center stage at all times.
04
/The impact
