(Case study / Brand / Strategy)
A communication that evolves with the brand, without losing its identity.
01
/Project Overview
A content & social strategy to strengthen visibility, market presence and communication continuity.
An integrated editorial strategy and campaigns dedicated to major international licensing deals, designed to strengthen Witor's digital presence, showcase key communication moments and keep the brand relevant and recognizable all year round.
(Details)
| Client | Witor's |
| Industry | Confectionery |
| Services | Social Media Strategy · Community Management · Meta Ads · Campaign Management |
| Category | Content & Social |
02
/La sfida
Making special campaigns and always-on communication coexist.
Making special campaigns and ongoing communication coexist within a single editorial system, able to showcase international licensing deals without losing consistency, recognizability and the brand's central role.
03
/L'approccio
An editorial and media system to showcase licensing, content and community.
Editorial planning, Meta Ads and community management complemented the licensing campaigns, keeping the brand center stage at all times.
04
/Risultati
A consistent, steady and recognizable digital presence all year round.
(Related)