(Case study / Brand / Strategy)
Turning digital touchpoints into relationship-building tools with the professional market.
01
/Project Overview
A content strategy to own the Food Service channel.
We developed the brand's social presence and an editorial plan dedicated to Food Service, building a content system designed to showcase products, events and new range additions, strengthening the brand's recognizability in the professional market.
(Details)
| Client | Parmalat Professional |
| Industry | Food Service |
| Services | Digital Strategy · Social Media Management · Email Marketing |
| Category | Content & Social |
02
/La sfida
Giving a voice to a brand starting out with no social presence.
Building a continuous, recognizable communication from scratch, defining an editorial identity able to bring consistency to the brand's digital presence and strengthen the dialogue with the Food Service audience.
03
/L'approccio
A multichannel system to showcase products, events and news.
Social media and newsletters work as complementary touchpoints within an integrated editorial system, designed to tell the story of products, events and new range additions with continuity, consistency and relevance for the Food Service audience.
04
/Risultati
A new digital presence — consistent, recognizable and always on — for a historic brand in the Italian market.
(Related)