(Case study / Brand / Strategy)
Launching a new line by turning innovation into desirability.
01
/Project Overview
A new category designed to build awareness and support the launch.
For Parmacotto Marinature, we developed a dedicated photo shoot for the launch of the new line, through photography, video, and editorial content.
(Details)
| Client | Parmacotto |
| Industry | Cured Meats |
| Services | Creative Direction · Food Styling · Photography · Video Production · Social Content · POP Materials |
| Category | Content & Campaign |
02
/La sfida
Making innovation immediate, accessible, and appealing to the consumer.
Make the product innovation immediately understandable, highlighting its benefits without overloading the narrative or losing relevance for the consumer.
03
/L'approccio
An omnichannel content system to activate the product across different touchpoints.
Recipes, images, and videos were developed to tell the product's story in its context of use, maintaining continuity across social media, digital, and point of sale.
04
/Risultati
A consistent narrative to strengthen the new line's positioning.
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