(Case study / Brand / Strategy)

Launching a new line by turning innovation into desirability

/Project overview

A new category designed to build awareness and support the launch

For the launch of Parmacotto Marinature we produced a dedicated shoot, and from it a set of photography, video and editorial content.

(Details)

Client	Parmacotto
Industry	Cured Meats
Services	Creative Direction · Food Styling · Photography · Video Production · Social Content · POP Materials
Category	Content & Campaign

/The challenge

Making innovation immediate, accessible, and appealing to the consumer

Make the product innovation immediately understandable, highlighting its benefits without overloading the narrative or losing relevance for the consumer.

/The approach

An omnichannel content system to activate the product across different touchpoints

Recipes, images, and videos were developed to tell the product's story in its context of use, maintaining continuity across social media, digital, and point of sale.

/The impact