(Case study / Digital / Social)
The heart of the product becomes the heart of the communication.
01
/Project Overview
A proprietary digital story built around the goodness of the filling.
For Nonna Rina's 2026 digital campaign “A Heart of Goodness” we curated the visual treatment of the photo and video content. The project turned the filling made with Nonno Nanni fresh cheeses into a distinctive, consistent and recognizable narrative territory.
(Details)
| Client | Nonna Rina |
| Industry | Food |
| Services | Visual Concept · Art Direction · Photo Content · Video Content · Digital Campaign |
| Category | Brand Communication |
02
/La sfida
Setting the brand apart, starting from the product, in a category full of long-established players.
The challenge was to make Nonna Rina relevant and memorable in the filled fresh pasta market. The story had to highlight the range's true point of difference: the filling made with Nonno Nanni fresh cheeses.
03
/L'approccio
Turning taste, freshness and generosity into a proprietary visual language.
We developed a contemporary, natively digital visual treatment able to make the product's qualities tangible. Photos and videos were designed to build visual appetite and maintain narrative consistency across every product and touchpoint of the campaign.
04
/Risultati
The campaign's new visual identity put the product center stage and strengthened Nonna Rina's distinctiveness. A content system designed to run continuously across Connected TV, YouTube and Meta throughout 2026.
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