(Case study / Digital / Social)

The heart of the product becomes the heart of the communication

/Project overview

A proprietary digital story built around the goodness of the filling

For Nonna Rina's 2026 digital campaign “A Heart of Goodness” we curated the visual treatment of the photo and video content. The project turned the filling made with Nonno Nanni fresh cheeses into a distinctive, consistent and recognizable story of its own.

(Details)

Client	Nonna Rina
Industry	Fresh Filled Pasta
Services	Visual Concept · Art Direction · Photo Content · Video Content · Digital Campaign
Category	Brand Communication

/The challenge

Setting the brand apart, starting from the product, in a category full of long-established players

The challenge was to make Nonna Rina relevant and memorable in the filled fresh pasta market. The story had to highlight the range's true point of difference: the filling made with Nonno Nanni fresh cheeses.

/The approach

Turning taste, freshness and generosity into a proprietary visual language

We developed a contemporary, natively digital visual treatment able to make the product's qualities tangible. Photos and videos were designed to build appetite appeal and keep the campaign consistent across every product and touchpoint.

/The impact