Germinal Bio
Packaging / Ad Campaign
(Case study / Brand / Strategy)
The rebirth of a brand that becomes a new, consistent and recognizable brand vision
01
/Project overview
A new positioning takes shape through a consistent, recognizable brand experience
For Tassoni we supported the launch of the New Era, backing the brand's new positioning through an integrated communication strategy. We launched the rebrand, produced the content and managed social communication on both consumer and Horeca channels. The project grew over time, also supporting the arrival of new mixology-focused products. The goal was to translate the brand's new identity into a contemporary, consistent and distinctive language.
(Details)
| Client | Tassoni |
| Industry | Beverage |
| Services | Brand Communication · Social Media Strategy · Content Creation · Video Production · Digital Advertising · Community Management |
| Category | Brand Communication |
02
/The challenge
Supporting the brand's evolution while preserving its iconic value
Tassoni's new identity had to establish itself with a language able to engage new audiences without losing the wealth of authenticity and recognizability built over more than two centuries of history. The communication needed to support the brand's new positioning and accompany its evolution across different channels and markets.
03
/The approach
A communication built to support the brand over time
We developed an editorial and creative strategy able to support every phase of the Tassoni New Era. After launching the rebrand through video content, digital campaigns and social activity, the project continued with ongoing management of consumer and Horeca communication, supporting the introduction of new mixology-focused products while maintaining consistency between image, content and brand positioning.
04
/The impact
