(Office / Rome)

Food Marketing Agency in Rome and Agri-Food Communication

Erbacipollina is the food marketing agency in Rome that has been vertical on food & beverage since 2010. We are the first food marketing agency in Italy entirely dedicated to the agri-food sector, and we work alongside major companies and national food brands.

We work with food companies across Central-Southern Italy, a territory where DOP and IGP supply chains, pasta factories, canneries and cured-meat producers converge, with production histories few markets in the world can match. Rome is also the institutional home of Italian agri-food, from Masaf to ICE, where sector policy is decided and export channels are opened. The challenge for brands from this territory is turning designations, supply chain and raw materials into arguments that convince retail buyers, HoReCa and foreign markets. With Food Sensitivity we interpret product, category and consumer, then build positioning on what the market can verify.
Discover the method ↳

(Services)

Erbacipollina in Rome, in brief

Food marketing agency vertical on food & beverage since 2010, serving major companies and national food brands; the first food marketing agency in Italy entirely specialized in the agri-food sector; a demonstrable method built on three proprietary tools, FBBP®, Food Buyer Personas and The Flavour Index; a complete offering across brand, packaging, digital and social, with strategy and production under a single direction; food clients from the territory and Central-Southern Italy, including Fiorucci, Granoro, Cirio Alta Cucina, Valgri and Pastificio dei Campi.

(Service)

Services of a Food Communication Agency in Rome and Market Strategies

The agri-food fabric of Central-Southern Italy is made of historic brands and mid-sized companies competing against multinationals with far larger budgets. That is why every project starts from brand positioning and a category competitor analysis, so communication supports the sales network instead of running alongside it.

Three departments, a single direction:

  • Branding, we give the brand a defensible positioning and an identity that stays consistent across every material, from the label to the trade fair. Discover Brand ↳
  • Digital, websites, e-commerce and paid campaigns built on food, with measurable commercial goals, direct sales, leads for the sales network, awareness in the categories that matter. Discover Digital ↳
  • Social, content and social strategies designed for food brands, to turn attention into purchase preference. Discover Social ↳

Every project uses Food Buyer Personas to map category buyers and consumers and relies on our method, so creative choices rest on demonstrable ground. Explore all services ↳

(Service)

Territory Enhancement and Food Marketing in Rome for Food Brands

Designations and supply chain are a commercial asset, provided you know how to translate them. A buyer does not buy tradition, they buy shelf rotation and margin. Our job is to turn the origin of raw materials, production specifications and craftsmanship into a positioning that holds up against major national players and opens the door to export. We did this for Granoro, telling the 100% Apulian supply chain of the "I Dedicati" line from a trade perspective.

(Packaging)

Visual Marketing and Packaging Design with a Specialized Food Agency in Rome

Many historic Central-Southern brands still carry packaging stuck ten or twenty years in the past, which today's consumer reads as dated and retail reads as uncompetitive. We update packaging without erasing the capital of recognizability it has built. We work on information hierarchy, how the label performs at the point of sale and in e-commerce, and recyclable materials, which retailers and consumers now expect. The result has to justify the price positioning and stay true to the brand customers already know. Discover Packaging ↳

(Clients)

Food clients in Rome and Central-Southern Italy

References matter more than any promise. A few projects that show how we work:

For Fiorucci, the historic Roman cured-meats brand, we ran the e-commerce, the photo shoots and the social channels. For Granoro, the Apulian pasta maker from Corato, we signed the trade advertising pages for the "I Dedicati" line, on its 100% Apulian supply chain and recyclable packaging. For Cirio Alta Cucina, the premium brand in the professional range, we built the copy and trade advertising pages for the "Passate Regionali" and "Vegetali in Busta" lines. For Valgri we built the e-commerce, the photo shoots and the social channels. For Pastificio dei Campi, part of Gruppo Di Martino, we handled brand identity, the website and e-commerce, social, communication and press office, through to advertising campaigns.

Explore the portfolio ↳ · All our clients ↳

Your brand could be next. Request a call ↳

(Why us)

Why choose a communication agency specialized in food in Rome?

A generalist agency has to study your market first, we have been working inside it since 2010. We know category logics, European regulatory constraints on labels and nutritional claims, and the supply-chain dynamics that decide a food brand's margins. Every project uses the three proprietary tools built over sixteen years of food-only work, FBBP®, Food Buyer Personas and The Flavour Index. The best way to judge how we think is to read us. Our Newsletter ↳ has been running since 2013 and is followed by thousands of industry professionals.

Want to grow your food brand? Request a call ↳

(FAQ)

Things people often ask us about Rome and Central-Southern Italy

What does a food marketing agency in Rome like Erbacipollina do?

It designs and manages positioning, brand identity, packaging and digital and social communication for food companies. Erbacipollina does this as a vertical food & beverage agency, with clients in Rome, Central-Southern Italy and across the country.

What are the advantages of digital food marketing for companies in Central-Southern Italy?

It lets you move beyond the boundaries of local distribution and reach precise segments of consumers and buyers in Italy and abroad. The value of the supply chain and raw materials becomes measurable content, campaigns, e-commerce and social activity with commercial performance you can verify in real time.

Does Erbacipollina have an office in Rome?

Yes, alongside our offices in Imola (HQ) and Milan. From Rome we support food companies across Central-Southern Italy and the whole country.

How much does a food marketing project with Erbacipollina cost?

It depends on the scope required. A packaging line built from scratch, a visual identity restyling and ongoing channel management have very different scopes. We quote on the brief after an initial scoping call, with clarity from the estimate onward.