(Blog)
Blog food & beverage marketing
Industry trends, applications of Food Sensitivity, real client work and analysis of the Italian food & beverage market. An editorial archive updated every week. In-depth pieces on branding, packaging, content and digital. Read by brand managers and marketing directors in the sector.
(Featured)
Editorial selection
(All articles)
Articles
All articles
Why a food & beverage brand sells even when the product is the same as everyone else's
BrauBeviale 2026: information on the international beverage industry trade show
Vinitaly 2026: everything you need to know to take part
TUTTOFOOD 2026 returns, the B2B trade show dedicated to food & beverage
SIGEP 2027, why you should attend and everything you need to know
MARCA 2027: everything you need to know about the private label trade show
Beer&Food Attraction 2026: everything you need to know
Hospitality 2026: everything you need to know about the hospitality trade show
Cibus Tec 2026: everything you need to know about the food & beverage technology trade show
ISM and ProSweets: information on the two confectionery trade shows
Host Milano 2027: everything you need to know about the hospitality trade fair
SANA 2026: everything you need to know about the organic trade show
MACFRUT 2026, the leading trade show for fruit and vegetables
Best food & beverage trade show calendar 2026-2027
FBBP: the method for building valuable food & beverage brands
Building a brand for food ecommerce and measuring its effectiveness
Environment and health are shaping the food of the future
Foodpairing, the science of flavour matching
(Daily Food News)
Food insight in your inbox, every morning.
Erbacipollina’s daily digest for people who work in food & beverage. Five minutes every morning at 08:00, Monday to Friday.
Subscribe to the Daily Food News(FAQ)
FAQ about the Erbacipollina blog
Who writes the blog articles?
The in-house Erbacipollina team. Beatrice Vernocchi (Creative & Marketing Director) signs most of the strategic editorials. Operational pieces are signed by the department leads.
How often do you publish?
Two to four articles a month. The editorial calendar follows the Italian food & beverage calendar: line launches, trade fairs, product seasonality, recurrences.
Can I get the articles by email?
Yes. The Erbacipollina newsletter sends a monthly selection of the most relevant articles. There is also the Daily Food News, a daily version with three vertical food takes.
Do you also work on the blog topics with clients?
Yes. The articles come from daily project practice. What you read on the blog is the editorial translation of what we apply in projects.
Can I quote one of your articles on my site?
Yes, with a link to the original post and explicit attribution. For commercial uses, write to us first to frame the licence.