Foodpairing, the science of flavour matching
(Category)
Food Trends
Emerging signals in Italian food & beverage: product trends, formats and consumption habits worth catching early.
(All Food Trends articles)
Articles
(All Food Trends articles)
(Explore also)
Explore the other blog categories
- 01Food EcommerceSelling food & beverage online: regulation, logistics and the post-purchase funnel for Italian brands.
- 02Food FairsCibus, TUTTOFOOD, Vinitaly, SIGEP: how to prepare a food & beverage brand for trade fairs.
- 03Food InsightsLasting strategic analysis of Italian food & beverage. Labels, formats and sales channels read as signals for brand positioning.
- 04Food NewsWant to stay on top of the most important and interesting news from the food world? Here are the best of them.
- 05PackagingPackaging as a shelf asset: legibility, materials, regulatory constraints and differentiation in food & beverage.
- 06Social FoodStrategy, content and community for Italian food & beverage brands on Instagram, LinkedIn and TikTok.
(Daily Food News)
Food insight in your inbox, every morning.
Erbacipollina’s daily digest for people who work in food & beverage. One relevant story, our vertical interpretation and one practical action. Five minutes every morning at 08:00, Monday to Friday.
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Frequently asked questions about this category
What does this blog category cover?
Editorial articles on a specific angle of food & beverage marketing. Each category brings together pieces that share a perspective and an operational application, from product positioning to tools for managing the sector digitally.
How often do you publish on this topic?
One to three articles per month for each category, depending on the Italian food & beverage calendar and developments in the sector. The categories we cover most closely run more frequently; the others follow a seasonal schedule.
Can I suggest a topic for this category?
Yes. Write to us through the contact form with the specific topic and the practical angle you would like to see covered. We assess proposals against Erbacipollina’s editorial roadmap. We cannot guarantee publication, but we read everything and reply within two working days.
Are the articles for specialists or non-specialists too?
Both. The writing is B2B but accessible. A food brand manager reads for immediate practical application; a non-specialist entrepreneur reads for strategic orientation in the Italian food & beverage sector.
Is there a newsletter dedicated to this category?
The Erbacipollina newsletter includes monthly cross-category selections. For more frequent coverage, there is the Daily Food News, with daily vertical interpretations of the food sector. Both can be subscribed to from their dedicated pages.