(Office / Milan)

Milan Food Marketing Agency and Communication

Erbacipollina is the food marketing agency in Milan vertically focused on food & beverage since 2010. We work only with the food industry, with large companies and national brands in the agri-food sector. We are the first food marketing agency in Italy entirely dedicated to this sector.

We support food companies on positioning, branding, packaging, digital and social. Milan concentrates the commercial headquarters of major retail chains, media hubs and the sector's key trade fairs, such as TUTTOFOOD. For a food brand, it's the arena where communication choices carry the most weight. We start from an analysis of positioning and competitors, then use the Food Sensitivity to interpret products, categories and consumers and turn them into brand choices that hold up in the market. The method we use to do this is public. Discover the method ↳

(Services)

Erbacipollina in Milan, in brief

A food marketing agency vertically focused on food & beverage since 2010, serving large companies and national food brands; the first food marketing agency in Italy entirely specialized in the agri-food sector; we work in B2B with a demonstrable method and three proprietary tools, FBBP®, Food Buyer Personas and The Flavour Index; a full offering spanning brand, packaging, digital and social, with strategy and production under one roof; food clients from the region, including Vitavigor, Melegatti, Pastificio Barosi and Tassoni.

(Service)

Milan Food Communication Agency Services and Digital Strategy

Three departments, one direction. Here's what we do for a food brand:

  • Branding, we build a food brand's identity and keep it consistent over time with brand positioning, brand identity and packaging that has to get chosen on the shelf. Learn more about Brand ↳
  • Digital, we design the brand's digital presence with food websites and e-commerce, vertical paid campaigns and measurable digital food marketing, tied to concrete business objectives. Learn more about Digital ↳
  • Social, we manage food brands' social channels with vertical food strategies and content, to turn attention into brand preference. Learn more about Social ↳

Every project starts with a target mapping using the Food Buyer Personas and rests on our method, so creative choices have a demonstrable basis and every activity answers to a business objective — sales, distribution, brand recognition. Explore all services ↳

(Service)

Milan Food Marketing Strategies for Launching Food Products

If you're about to launch a food product, Milan concentrates trade fairs, buyers and specialized media within a few square kilometres. We build the campaign that gets the product onto the retail shelf or into HoReCa, with launch positioning, sales network materials, and digital and social active while your sales team meets buyers.

(Identity)

Brand Identity Development and Digital Food Marketing with a Milan Food Agency

If instead the focus is the brand, we start from its identity and carry it across every channel — packaging, website, proprietary e-commerce, social channels. A digital food strategy built on the sector holds ground in search engines and AI systems' responses with specialized text and visual content, where generic competitors only scratch the surface.

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Food Clients in Milan and Northern Italy

Projects speak louder than promises. A few that show how we work:

  • For Vitavigor, a Milan-based breadstick brand, we handled the coordinated visual identity, the website, social channels and trade fair setups.
  • For Melegattiwe signed off the restyling of the "Melegatti 1894" logo and the entire seasonal product line, for a national confectionery brand.
  • For Pastificio Barosi we developed the coordinated visual identity, logo and website for the pasta maker.
  • For Tassoni, the beverage brand of Gruppo Lunelli, we managed the social channels and photo shoot production.

Explore the portfolio ↳ · All our clients ↳

Your brand could be next. Request a call ↳

(Why us)

Why choose a communication agency specialized in food in Milan?

With an agency vertically focused on food, you skip the stage where you have to explain your market. We already know the codes of your category on the shelf, buyer logic and the regulatory constraints on labels and claims, so we start from your problem, not from the glossary. Since 2010 we have worked only with food companies, and every project uses the three proprietary tools built over sixteen years of working exclusively in food — FBBP®, Food Buyer Personas and The Flavour Index. If you want to understand how we think before contacting us, read our Newsletter ↳, running since 2013 and followed by thousands of industry professionals.

(Packaging)

Packaging design for food brands

Packaging is a commercial tool before it's an aesthetic one. We design packs and labels around the category's colour codes, the readability that large-scale retail demands and brand recognizability, with attention to materials and photographic rendering for the point of sale and e-commerce. A pack has to communicate the product's promise in a few instants and support its price positioning on the shelf.

Learn more about Packaging ↳ Want to grow your food brand? Request a call ↳

(FAQ)

Things we're often asked about Milan and Northern Italy

What does a food marketing agency in Milan like Erbacipollina do?

It supports large food companies on positioning, brand identity, packaging and digital and social communication. Erbacipollina does this as an agency vertically focused on food & beverage, for brands that want to grow in the Italian market.

Why work with a specialized food agency in Milan?

Milan concentrates the country's agri-food communication and trends. A structure specialized in the territory reads consumption trends early and translates them into concrete growth strategies for the company's sales network. Food also has its own category, supply chain, shelf and regulatory logic that require vertical expertise. Since 2010 we have worked exclusively in the agri-food sector.

Does Erbacipollina have an office in Milan?

Yes, along with our offices in Imola (HQ) and Rome. From Milan we support large food companies across Italy.

How much does a food marketing project with Erbacipollina cost?

Each project is quoted based on the brief, since a launch, a rebranding and ongoing support each involve different levels of commitment. We define the model and the figure after an initial scoping call, with clarity from the quote onward.