Hospitality is a leading trade show in Italy dedicated to hospitality industry professionals, such as hoteliers and restaurateurs, who want to grow their business.

By taking part, companies have the opportunity to present innovative products, make new contacts, and access a wide-ranging training program designed to improve technical skills and stay up to date on the latest industry trends.

The numbers from the last edition:

20,000 visitors
750+ exhibitors
45,000 sqm of exhibition space
160+ opinion leaders
100+ training events

Hospitality 2026 Tickets

Ticket prices for this year's Hospitality range from €25 to €80, depending on the number of days and any applicable discounts.

Specifically, the prices for online purchase are as follows:

€30.00 for 1 day
€40.00 for 2 days
€60.00 for 3 days
€80.00 for 4 days
€25.00 reduced daily rate

Where and When Hospitality 2026 Takes Place

Hospitality 2026 will take place from Monday, February 2 to Thursday, February 5, 2026 at the Riva del Garda Exhibition Centre (Via Baltera, 20).

The HoReCa trade show is easy to reach by car, since it's held at the Riva del Garda Exhibition Centre, just 20 km from the Rovereto Sud/Lago di Garda Nord exit on the A22 (Brenner motorway).

Hospitality can also be reached by train, traveling on the Brenner line, getting off at the Rovereto stop, and taking advantage of the free shuttle service organized during the trade show.

You can also travel by plane and land at various airports near the event venue: Verona, Brescia, Bergamo, Milan-Malpensa, Venice.

Areas of the Salone dell'Accoglienza

The four main areas into which the Salone dell'Accoglienza in Riva del Garda is divided are:

Beverage;
Contract & Wellness;
Renovation & Tech;
Food & Equipment.

In addition to these categories, to cover the HoReCa world even more broadly, Hospitality often also creates special areas (in 2025: Solobirra, Riva Pianeta Mixology, Spazio Vignaiolo).

Why Visit the HoReCa Trade Show?

Hospitality offers numerous advantages for companies. First of all, it's a unique opportunity to exchange knowledge and know-how with other businesses, gaining essential strategic and technical skills.

It also lets you stay up to date on the latest trends transforming the hospitality and restaurant industry. Thanks to the presence of leading companies, it's possible to build new business relationships, while the "Hospitality Academy" training program allows you to dig deeper into the most current topics through seminars aimed at professionals from the various sectors within HoReCa.

Why Exhibit at Hospitality?

By exhibiting at Hospitality, you can connect with more than 20,000 trade professionals, including hotels, restaurants, bars, and other venues, your ideal potential customers.

It's an opportunity to strengthen your brand and position yourself strategically in one or more of the sectors covered by this major trade show.

You'll also have the chance to exchange knowledge with leading companies and grow your business thanks to the international buyers in attendance.

Want to Take Part in Hospitality 2026? Trust the Professionals

If you want to stand out among the many competitors at Hospitality, it's essential to create an engaging stand that reflects your brand and plan effective marketing strategies, both digital and traditional.

We at **Erbacipollina,** an agency specialized in the Food & Beverage sector, can support you throughout the whole process. We design the stand and manage the communication campaigns to maximize the success of your participation.

If you're looking for an expert partner for your communication, contact us and find out how we can help you!