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SANA 2026: everything you need to know about the organic trade show
By Beatrice Vernocchi
SANA, the International Organic and Natural Products Show, has become a vertical event focused on mindful, sustainable, quality food. That's precisely why it's now named
SANA Food.
This format, designed to explore emerging trends, helps build successful business connections by offering a targeted, in-depth experience. A leading event among our country's agri-food trade shows.
Want to get to know SANA Food better? Keep reading this article and discover the most important information about the upcoming edition:
1 SANA Food in brief: key information
3 When and where the 2026 organic trade show takes place
6 The ideal partner for exhibiting at SANA
SANA Food in brief: key information
- Dates: February 22-24, 2026
- Location: BolognaFiere, Viale della Fiera 20, Bologna
- Edition: 37th
- Tickets: prices and discounts are published on the event website
- Official website: www.sana.it
Event description
SANA Food is a B2B event dedicated to mindful, sustainable, quality food.
It was created to connect HoReCa, specialty retail and Gastroretail buyers with
independent, innovative agri-food companies offering healthy, certified products (DOP,
IGP, STG).
It runs alongside the Slow Wine Fair, creating a single platform to promote
a new food culture and give professionals a direct experience with food and wine
companies, through tastings, meetings and training.
It's designed for distribution professionals looking to expand their range with
quality, healthy, environmentally friendly products.
When and where the 2026 organic trade show takes place
The 2026 edition of SANA Food will take place at BolognaFiere on Sunday 22, Monday 23,
Tuesday 24 February. The trade show can be accessed through the West Costituzione and North entrances.
To reach the Bologna exhibition center:
- By car from the Padova-Bologna (A13), Milano-Bologna (A1) or Firenze-Bologna motorways, continue on the A14 toward Ancona and exit at "Bologna Fiera." On the Bologna ring road, the best exit is number 8.
- From the Central train station you can take bus lines 35 and 38 and reach the venue in a few minutes.
- From downtown Bologna, bus line 28 reaches BolognaFiere.
- From Marconi airport you can reach SANA by taxi or with the Marconi Express train, which goes to Bologna's Central Station.
- You can call a taxi by phoning 051372727 or 0514590, or through the itTaxi app.
- For chauffeur car rental, call: 051.6646666, 051.517070, 051.322222, 051.6349444.
- For BIKE-SHARING, use the RideMovi app
SANA 2026 tickets
To buy SANA tickets you need to go to the "Ticket" section of the official website and follow the instructions provided.
Prices for the 2026 event tickets haven't been announced yet, but those from the last edition were as follows:
- 20 € 1 day (trade professional);
- 15 € 1 day (AITA member);
- 30 € 2 days (trade professional);
- 40 € 3 days (trade professional);
- 39 € Monday 23 February (visitor).
Who exhibits at SANA 2026
The companies exhibiting at SANA Food 2026 are those that want to lead the evolution of mindful eating, offering organic, natural, plant-based, free-from, sustainable and high-quality products.
It's the ideal setting for independent agri-food producers, innovative brands and businesses focused on ethics and health, wanting to engage with a selected, genuinely interested B2B audience.
Exhibitors have the opportunity to meet organic and natural retail buyers, HoReCa operators looking for new offerings for restaurants and hospitality, as well as specialty stores wanting to expand their range with high-value products.
Taking part means accessing an exclusive environment, where the product is part of a broader experience made up of tastings, training, networking and themed areas that bring together innovation and tradition, all with competitive exhibiting rates and a format that continues beyond the days of the trade show.
The ideal partner for exhibiting at SANA
To take part in a trade show as an exhibitor, it's essential to create a stand capable of attracting
audience attention and representing the brand, but you also need communication
strategies to generate contacts and increase sales.
**Erbacipollina**, a communication agency entirely dedicated to the Food & Beverage sector, can help you design and create everything you need to take part in SANA, win new prospects and build loyalty among clients who already trust your company.
Do you need a partner to handle the development of your trade show materials?
**Fill out this form and we'll get back to you to discuss your project.**
