MARCA 2027: everything you need to know about the private label trade show

Among the most important annual events in the Food & Beverage trade show calendar is certainly MARCA, the reference trade show in Italy (and beyond) for retail chains, manufacturers and distributors.

We bet you want to know more now.

MARCA 2027: discover all the information

1 MARCA 2027 in brief: key information

2 What is MARCA?

3 Where and when MARCA takes place

4 Areas and categories of the MARCA trade show

5 Why take part in MARCA 2027?

6 Why exhibit at MARCA 2027?

7 Want to take part in MARCA 2027? Trust the professionals

MARCA 2027 in brief: key information

• Dates: January 13-14, 2027
• Location: BolognaFiere
• Tickets: available online
• Edition: 23rd
• Official website: https://www.marcabybolognafiere.com/

What is MARCA?

It's the second most important trade show at the European level (and the first in Italy) dedicated exclusively to private label and modern organized retail, both national and international.

This major annual event, now in its 23rd edition and organized by BolognaFiere, continues to achieve huge success, as shown by the 25,070 trade visitors at the 2026 edition.

It's an opportunity not to be missed for anyone working in the industry. But it's not just a networking event, because workshops, conferences and specialized panel discussions are held during the show, so visitors and participants can learn about new purchasing processes and market developments.

Where and when MARCA takes place

Marca by BolognaFiere will be held on Wednesday 13 and Thursday 14 January 2027 at the Bologna exhibition center, which can be accessed through three different entrances:

• West Costituzione entrance, Piazza della Costituzione 4b, Bologna;
• North entrance, Via Ondina Valla, Bologna;
• East Michelino entrance, Via Calzoni, Bologna.

To reach the Bologna trade fair you can use public or private transport:

• By car, taking the A14 motorway, the exit to take is "Bologna Fiera"; while those on the A13 need to take the Bologna ring road and exit at 7 or 8.
• From Bologna's railway station you can take a taxi or bus to reach the event in a few minutes.
• From G. Marconi airport, 8.5 km away, you can take a taxi or the Marconi Express monorail, which reaches Bologna's Central Station in 7 minutes.
• From the bus station take lines 35 and 38 (for the return, 35 and 39).

From the opening at 9:30am to closing at 6:00pm, the pavilions offer the chance to build relationships, explore potential new markets and learn about new trends.

Areas and categories of the MARCA trade show

The 23rd edition of the private label trade show is divided into four thematic areas:

• Food;
• Non-Food;
• Tech;
• Fresh.

Most of the trade show's 9 pavilions are dedicated to Food, but the other sections also have considerable space.

There are more than a dozen product macro-categories represented at MARCA:

• Perishable products;
• Sauces and spreads;
• Organic products;
• Long-life foods;
• Health products;
• Beverages;
• Fruit and vegetables;
• Confectionery and snacks;
• Meat and poultry;
• Oils, salad dressings and herbs;
• Fish and seafood products.

Why take part in MARCA 2027?

There are many reasons to take part in the only Italian event dedicated to private label, let's look at three:

• Meeting the most important modern organized retail chains;
• Connecting with exhibitors representing the entire Italian industry;
• Discovering new developments and market previews.

Why exhibit at MARCA 2027?

Here are three good reasons why a Food & Beverage company should have a stand at MARCA:

• Getting your brand known to the management of grocery retail chains;
• Entering new markets or growing existing ones;
• Meeting the many buyers at the trade show and letting them try your products.

Want to take part in MARCA 2027? Trust the professionals

If you want your company to stand out among the many competitors at MARCA, you need to create a stand capable of engaging potential clients and representing your brand. You also need to plan digital and traditional marketing strategies to maximize the results of your participation in the trade show.

**Erbacipollina**, a communication agency entirely dedicated to the Food & Beverage sector, can help you design and create everything you need to take part in MARCA, win new prospects and build loyalty among clients who already trust your company.

Do you need a partner to handle the development of your trade show materials?

Our professionals are ready to help you. **Fill out the form.**