MACFRUT 2026, the leading trade show for fruit and vegetables

After telling you about this year's biggest food trade shows, today we want to tell you everything, absolutely everything, about one of the leading spring events, MACFRUT 2026.

What is it? Macfrut is the leading trade show for professionals in the fruit and vegetable sector in Italy and Europe, held every year in Rimini. It's a global event that supports business growth, thanks to the huge number of industry operators who take part.

That's why for many food companies in the sector, taking part is essential, both to meet buyers and explore new markets and to get a clear view of competitors and the most important new developments.

By reading this article you'll find out:

• MACFRUT 2026 in brief
• What MACFRUT 2026 is and why to take part
• Where and when
• How to get to MACFRUT
• Make the most of your trade show presence with Food & Beverage marketing experts

MACFRUT 2026 in brief

• Dates: April 21, 22, 23, 2026
• Location: Rimini, Expo Centre
• Edition: 43rd
• Opening hours: 9:30am to 6pm on April 21 and 22; 9:30am to 5:00pm on the last day, April 23.
• Tickets: free entry (registration required), for trade professionals only.
• Attendance recorded at the previous edition: 61,000 visitors; 1,400 exhibitors; over 1,500 buyers.
• Official website: https://www.macfrut.com/

What MACFRUT 2026 is and why to take part

Macfrut, the leading international trade show for fruit and vegetable professionals, covers the entire supply chain: production, trade, pre- and post-harvest technologies, packaging, logistics and services.

A strategic business event, where you can meet clients and suppliers and explore the latest industry innovations through scientific sessions with world-renowned experts.

The 2025 edition saw a 10% increase in visits, for a total of 61,000 visitors over the three days of the event and as many as 1,500 buyers.

The companies present with their own stand numbered 1,400, with 40% of exhibitors coming from abroad.

Where and when

MACFRUT, Fruit & Veg Professional Show takes place on Tuesday 21, Wednesday 22 and Thursday 23 April 2026, at the Rimini Expo Centre, Via Emilia 155, 47921 Rimini.

The trade show's opening hours are the same for the first two days: doors open at 9:30am and close at 6pm. On Thursday, the last day of MACFRUT, closing time is moved up to 5pm.

The event is open only to trade professionals. Admission is free, but to get a ticket you need to register online.

How to get to Macfrut 2026

The Rimini exhibition grounds are easily reachable by any means of transport:

By car

The trade show is connected to the A14 motorway (Bologna, Bari, Taranto), which in turn connects to the main European motorway networks. To reach MACFRUT you can exit at "Rimini Sud (7km)" or "Rimini Nord (6km)." Paid parking is available at the venue (17 € daily for cars and motorbikes).

By train

The trade show has its own railway station, making it especially easy to reach for those traveling by train. The "Rimini Fiera" stop is on the Milan-Bari line.

By plane

Airports in the area (as well as in nearby regions) are a great solution for those traveling from farther away.

• Bologna Airport (120 km), with shuttle service by reservation
• Forlì Airport / FRL (50 km)
• Rimini International Airport / RMI (10 km)
• Ancona Airport / AOI (90 km)

By bus

For those getting around by bus, we recommend the following lines:

• Rimini station: line 9;
• Rimini Sud (Miramare): line 10;
• Rimini Nord (Torre Pedrera): line 5;
• From the stations between Riccione and Rimini: Metromare.

Make the most of your trade show presence with Food & Beverage marketing experts

If you're planning to take part in MACFRUT 2026, you'll need to plan a series of activities: stand design, managing client invitations, social strategy and lead generation to maximize contacts at the trade show.

You could rely on different agencies for each of these activities, but then you'd have to coordinate all the collaborations yourself. Or you can choose a single partner specialized in Food & Beverage marketing, who provides all the communication services needed to make your presence at MACFRUT effective and productive: Erbacipollina.

Our specialists support you at every stage, from planning your participation through to post-event activities, helping you increase visibility, attract new clients and build loyalty among existing ones.

Want to maximize your presence at MACFRUT 2026 with an effective strategy tailored to your company? Erbacipollina is the right partner to make the most of your participation, attract new clients and strengthen your brand.

Want to take part in the trade show and need the right communication materials to grow your business? **Contact us and let's talk about it**!