(Case study / Brand / Creation)
There's a new, all-Italian way to drink whisky.
01
/Project Overview
A brand built to give Italian whisky a recognizable character.
For Il Signor Camillo we created the brand identity, curated the product shoot and developed the communication for the launch of the whisky and the moonshine range. A brand system that unites origin, craftsmanship and contemporary appeal.
(Details)
| Client | Il Signor Camillo |
| Industry | Spirits |
| Services | Brand Identity · Art Direction · Product Shooting · Brand Communication · Launch Campaign |
| Category | Brand Creation |
02
/La sfida
Giving credibility and desirability to an Italian whisky that steps outside the category's traditional codes.
The challenge was to launch an entirely new product, highlighting its Ligurian origin, local grains and artisanal production. The brand had to stand out without imitating the established imagery of international whiskies.
03
/L'approccio
Turning territory, product and character into a recognizable brand system.
We built an identity that tells the story of the project's bond with the Ligurian mountains and its unconventional personality. The shoot and the communication shaped a consistent language to support the launch of the whisky and the moonshine range.
04
/Risultati
Il Signor Camillo gained a distinctive identity and a proprietary story, able to position the product beyond mere novelty. A contemporary, recognizable Italian brand ready to engage with the spirits market.
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