(Case study / Brand / Creation)

There's a new, all-Italian way to drink whisky

/Project overview

A brand built to give Italian whisky a recognizable character

For Il Signor Camillo we created the brand identity, curated the product shoot and developed the communication for the launch of the whisky and the moonshine range. A brand system that unites origin, craftsmanship and contemporary appeal.

(Details)

Client	Il Signor Camillo
Industry	Spirits
Services	Brand Identity · Art Direction · Product Shooting · Brand Communication · Launch Campaign
Category	Brand Creation

/The challenge

Giving credibility and desirability to an Italian whisky that steps outside the category's traditional codes

The challenge was to launch an entirely new product, highlighting its Ligurian origin, local grains and artisanal production. The brand had to stand out without imitating the established imagery of international whiskies.

/The approach

Turning territory, product and character into a recognizable brand system

We built an identity that tells the story of the project's bond with the Ligurian mountains and its unconventional personality. The shoot and the communication shaped a consistent language to support the launch of the whisky and the moonshine range.