(Case study / Digital / Brand Communication)
A new brand identity to support the evolution of organic.
01
/Project Overview
A brand's evolution calls for a language able to interpret its values and project them into the future.
For Germinal Bio, we developed an integrated communication project spanning packaging restyling, digital strategy, and content production, supporting the brand's renewal with coordinated communication across all key touchpoints. The project concluded with the production of a TV commercial designed to strengthen brand awareness and positioning.
(Details)
| Client | Germinal Bio |
| Industry | Food & Beverage - Organic |
| Services | Packaging Design · Brand Communication · TV Commercial · Food Photography · Social Media Strategy · Content Marketing · Digital PR · Below-the-Line Materials |
| Category | Brand Communication |
02
/La sfida
Renewing the brand's identity while preserving its heritage.
The brand's evolution called for a more contemporary image, one able to showcase product quality and strengthen Germinal Bio's positioning within the organic market, while keeping packaging and communication consistent.
03
/L'approccio
A single creative vision to make every touchpoint consistent, recognizable, and memorable.
The range restyling established a new visual language, later extended to digital communication, photographic content, and brand materials. Production of the TV commercial completed the project, carrying the brand's new identity onto a medium capable of amplifying its visibility and recognition.
04
/Risultati
The new identity strengthened brand recognition, creating continuity across packaging, communication, and media campaigns. A coordinated system designed to support Germinal Bio's growth over time.
(Related)