Tre Monti
Design / E-commerce
(Case study / Digital / Brand Communication)
A new brand identity to support the evolution of organic
01
/Project overview
A brand's evolution calls for a language able to interpret its values and project them into the future
For Germinal Bio, we developed an integrated communication project spanning packaging restyling, digital strategy, and content production, supporting the brand's renewal with coordinated communication across all key touchpoints. The project concluded with the production of a TV commercial designed to strengthen brand awareness and positioning.
(Details)
| Client | Germinal Bio |
| Industry | Organic Bakery |
| Services | Packaging Design · Brand Communication · TV Commercial · Food Photography · Social Media Strategy · Content Marketing · Digital PR · Below-the-Line Materials |
| Category | Brand Communication |
02
/The challenge
Renewing the brand's identity while preserving its heritage
The brand's evolution called for a more contemporary image, one able to showcase product quality and strengthen Germinal Bio's positioning within the organic market, while keeping packaging and communication consistent.
03
/The approach
A single creative vision to make every touchpoint consistent, recognizable, and memorable
The range restyling established a new visual language, later extended to digital communication, photographic content, and brand materials. Production of the TV commercial completed the project, carrying the brand's new identity onto a medium capable of amplifying its visibility and recognition.
04
/The impact
