Erbacipollina | Food Marketing Agency


Spadarotta is a historic estate, located in the heart of Val D’Enza. It represents the fulfillment of an entrepreneur’s dream from Trentino, that since the early 2000s produces biological Parmigiano Reggiano with a zero km supply chain.
Spadarotta web


Defining the new brand identity of the company and the entire product line, to differentiate themselves from competitors through a new strategic positioning on the market and selling online through the creation of a new e-commerce platform.

What we did:

  • Website and e-commerce
  • Packaging design
  • Photoshoot
  • Inbound marketing
  • Social media

The creative process:

  1. Research of sustainable, organic and matter materials, characterized by design and contemporary, in line with a biologic product and market trends. The choice of the colors and fonts reminds us of the modern world, but at the same time natural and rooted in tradition.
  2. Creation of innovative packaging, in order to get a product with a distinctive look.
  3. Photo shoot with a romantic, emotional and warm mood.
  4. Creation of storytelling dedicated to the naturalness and the quality of the product.
  5. Implementation of a website and e-commerce that follow the corporate philosophy either in the style or in the information architecture.