Zorbas
Packaging / Digital Strategy
(Case study / Brand / Packaging)
A contemporary identity giving organic a new brand language
01
/Project overview
When a brand evolves, every element of its identity helps tell the new vision
For Spadarotta, we supported a renewal process spanning brand identity, packaging, and digital communication. The project responds to the need to tell the story of organic with a more contemporary, premium, and distinctive style, moving beyond the category's traditional codes and showcasing the dairy's authenticity through an minimal, recognizable visual language.
(Details)
| Client | Spadarotta |
| Industry | Organic Dairy |
| Services | Brand Identity · Logo Design · Packaging Design · Website Development · UX/UI Design · Digital Strategy |
| Category | Brand Experience |
02
/The challenge
Renewing organic's image without giving up its authenticity
The goal was to build an identity able to stand out within the category, interpreting organic's values through a more pared-back, contemporary, and premium language, while maintaining a strong connection to product quality and the brand's history.
03
/The approach
A coordinated identity to redefine brand perception
The project began with a logo restyling and the definition of a new packaging system, developing a visual language able to differentiate the brand and reinforce its positioning. The same creative direction was extended to the website, designed to deliver a digital experience consistent with the new identity and to showcase the brand through a story that is simple, elegant, and outside the category's usual codes.
04
/The impact
