(Case study / Brand / Packaging)
A contemporary identity giving organic a new brand language.
01
/Project Overview
When a brand evolves, every element of its identity helps tell the new vision.
For Spadarotta, we supported a renewal process spanning brand identity, packaging, and digital communication. The project responds to the need to tell the story of organic with a more contemporary, premium, and distinctive style, moving beyond the category's traditional codes and showcasing the dairy's authenticity through an essential, recognizable visual language.
(Details)
| Client | Spadarotta |
| Industry | Organic Dairy |
| Services | Brand Identity · Logo Design · Packaging Design · Website Development · UX/UI Design · Digital Strategy |
| Category | Brand Experience |
02
/La sfida
Renewing organic's image without giving up its authenticity.
The goal was to build an identity able to stand out within the category, interpreting organic's values through a more essential, contemporary, and premium language, while maintaining a strong connection to product quality and the brand's history.
03
/L'approccio
A coordinated identity to redefine brand perception.
The project began with a logo restyling and the definition of a new packaging system, developing a visual language able to differentiate the brand and reinforce its positioning. The same creative direction was extended to the website, designed to deliver a digital experience consistent with the new identity and to showcase the brand through a story that is simple, elegant, and outside the category's usual codes.
04
/Risultati
The new identity strengthened Spadarotta's positioning, creating continuity across brand, packaging, and digital experience. A project designed to tell the story of organic with a distinctive, contemporary, and instantly recognizable style.
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