Brief:
Defining the new brand identity of the company and the entire product line, to differentiate themselves from competitors through a new strategic positioning on the market and selling online through the creation of a new e-commerce platform.
What we did:
The creative process:
- Research of sustainable, organic and matter materials, characterized by design and contemporary, in line with a biologic product and market trends. The choice of the colors and fonts reminds us of the modern world, but at the same time natural and rooted in tradition.
- Creation of innovative packaging, in order to get a product with a distinctive look.
- Photo shoot with a romantic, emotional and warm mood.
- Creation of storytelling dedicated to the naturalness and the quality of the product.
- Implementation of a website and e-commerce that follow the corporate philosophy either in the style or in the information architecture.