(Case study / Label Design / E-commerce)

A distinctive identity to give voice to the territory and make the value of its wines recognizable

/Project overview

Every wine tells a story. Brand identity makes it recognizable, consistent and memorable at every touchpoint

For Tre Monti, we developed an evolution path covering the label restyling and the winery's digital presence. We redesigned the range's image and built the e-commerce site with a single goal: showcasing the brand's character and making the experience consistent between label, communication and online purchase.

(Details)

Client	Tre Monti
Industry	Wine
Services	Label Design · Brand Identity · E-commerce · UX/UI Design · Digital Strategy
Category	Brand Experience

/The challenge

Strengthening the brand's identity through a multichannel vision

The winery's evolution called for an image capable of showcasing the quality of its wines and its strong bond with the territory. The new labels and the digital experience had to speak to each other, maintaining a consistent, recognizable style.

/The approach

Packaging and digital as expressions of the same brand identity

The project began with a label restyling, rethought to strengthen the character of the range and improve its recognizability. The same creative direction was carried over to the e-commerce site, designing a browsing experience able to tell the winery's story, showcase the products and guide the user all the way to purchase.

/The impact

The new identity gave continuity to the brand's story, creating a consistent dialogue between packaging, digital experience and communication. A system designed to showcase Tre Monti at every stage of the relationship with the consumer

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