(Case study / Brand / Strategy)
A language designed for those who turn every ingredient into technique.
01
/Project Overview
A B2B strategy to support the Food Service launch.
A digital strategy dedicated to the professional market, designed to support the launch of the butter line and the food service range, strengthening the brand's positioning and consolidating the direct relationship with chefs and pastry chefs.
(Details)
| Client | Président Professionnel |
| Industry | Food Service |
| Services | Digital Strategy · Social Media Strategy · Landing Page · Lead Generation · Content Creation |
| Category | Digital & Lead Generation |
02
/La sfida
Becoming a reference point for chefs and pastry chefs, beyond the product.
Turning product communication into a tool able to build relationships with chefs and pastry chefs, showcasing the butter line and the food service range through content that is distinctive, relevant and designed to support the dialogue with the professional market.
03
/L'approccio
A digital ecosystem to generate engagement and brand continuity.
Editorial content, a digital recipe book and landing pages were designed to create an ongoing dialogue with chefs and pastry chefs.
04
/Risultati
A vertical platform to own the professional market.
(Related)