(Case study / Brand / Strategy)

A visual identity built around moments of consumption

Crostini with fresh cheese, figs, prosciutto and honey on a plate, with a Nonno Nanni pack, red onions and thyme.

/Project overview

Every piece of content helps shape how a brand is perceived, especially when it's built to be multichannel from the start

For Nonno Nanni, we ran a photo shoot dedicated to the editorial calendar and below-the-line materials, producing images and content that keep continuity between digital communication and brand activities.

(Details)

Client	Nonno Nanni
Industry	Dairy
Services	Art Direction · Food Styling · Photography · Recipes
Category	Photography

/The challenge

Telling the product's story without artifice

Maintaining a simple, authentic, recognizable and distinctive style while carrying the message across different online touchpoints.

/The approach

A multi-purpose visual story born from consumption occasions

Each shoot is built around consumption occasions and product characteristics, creating a content library usable across social media and communication materials.