(Work with us)
Digital Marketer, food & beverage.
Erbacipollina's Digital Marketer builds digital strategies for Italian food & beverage brands selling through large-scale retail (GDO), direct e-commerce, marketplaces and HoReCa. They define acquisition funnels, optimise media performance, and coordinate paid and SEO work on portfolio brands. Understanding the specifics of the Italian food consumer is an operational asset from day one.
(Imola) (Rome) (Milan) (Smart working)
(What you'll do)
End-to-end digital strategy for food brands.
- Build end-to-end digital strategies for food brands launching or growing.
- Plan and optimise paid campaigns (Meta, Google, TikTok, LinkedIn).
- Work with the SEO specialist on organic positioning strategies.
- Coordinate e-commerce and marketplaces (Amazon, direct retail, sector marketplaces).
- Analyse acquisition, conversion and retention KPIs for every portfolio brand.
- Own monthly and quarterly reporting for clients.
- Connect the digital world and the physical retail world of food brands in large-scale retail.
- Anticipate digital trends in Italian food.
(Who we're looking for)
Digital food strategist profile.
- 5+ years of digital marketing experience on food brands, FMCG with a food vertical, or food retail.
- Command of Meta Ads Manager, Google Ads, GA4, Tag Manager.
- Technical knowledge of on-page and off-page SEO applied to food.
- Direct experience with food e-commerce (grocery carts, sector marketplaces, online GDO).
- A feel for food. Able to read the customer journey of an Italian food consumer.
- Native Italian, fluent English.
- Able to translate business goals into measurable digital KPIs.
(The team)
The Digital team, four vertical specialists.
The Digital Marketer works inside the Digital team, which brings together 4 vertical specialists: social, paid, SEO, content. The operational reference is the Digital Director. Day-to-day counterparts are the SEO specialist, the social media manager, and the account managers on assigned brands.
The Digital Marketer joins brand positioning meetings from the strategic kickoff stage, bringing the digital customer-journey read of the Italian food consumer into the project.
(What we offer)
Tools and food client visits.
- Gross annual salary in the €38,000-55,000 bracket.
- Ongoing training on digital tools and food trade fairs (Cibus, Vinitaly).
- Imola HQ, Rome or Milan — offices on equal footing.
- Smart working alternated with in-office presence by personal agreement.
- Visits to food client companies for digital strategy visioning.
- Digital tools provided.
- Meal vouchers, supplementary health coverage.
(Application for Digital Marketer)
Send us your application.
Fill in the form with your details and attach your resume and portfolio. We reply within 5 working days if your profile matches the position.