(Work with us)

Senior Copywriter, food & beverage.

Erbacipollina's Senior Copywriter writes a brand's verbal system: claims, taglines, naming, packaging copy, advertising copy, digital copy, press copy. They build the brand's tone of voice inside the vocabulary of Italian food (DOP, IGP, shelf space, retail, GDO, HoReCa) and apply it consistently across every touchpoint.

(Imola) (Rome) (Milan) (Smart working)

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(What you'll do)

Write a brand's verbal system.

  • Write claims and taglines for new food brands launching or restyling.
  • Build new naming (product, line, brand) inside the FBBP® framework.
  • Write packaging copy (front, back, nutritional info, regulatory claims).
  • Write cross-channel advertising copy: digital, press, retail, OOH.
  • Write brand manifestos and positioning documents for food projects.
  • Work with strategists and art directors on the creative concept of food projects.
  • Support the Social Media Manager team on campaigns needing long-form copy.
  • Maintain and update the brand vocabulary for portfolio brands.

(Who we're looking for)

Senior food copy profile.

  • 6+ years of copywriting experience on food brands, grocery brands, or FMCG with a food vertical.
  • Command of Italian and international food vocabulary.
  • Knowledge of the regulations around food communication (nutritional claims, DOP, IGP, organic).
  • A feel for food. Able to tell a premium snack from a commodity, read the positioning of an extra virgin olive oil in 30 seconds.
  • Native Italian, fluent English.
  • A demonstrable portfolio with at least 3 food projects delivered in the last 3 years.
  • Able to write both long-form (manifesto, positioning) and short-form (claims, packaging, social).

(The team)

The Creative team, with a Creative Director.

The Senior Copywriter works inside the Creative team, reporting to the Creative Director. Day-to-day counterparts are the 2 art directors, the 3 graphic designers, the strategist, the Social Media Manager. The portfolio covered is cross-category food: confectionery, beverages, pasta and cereals, preserves, seasonal.

The operational reference on positioning is the FBBP® framework, one of Erbacipollina's three proprietary assets. Every senior copywriter joins portfolio brands' positioning meetings from the strategic kickoff stage.

(What we offer)

Time for writing, trade fairs and awards.

  • Gross annual salary in the €42,000-60,000 bracket.
  • Ongoing internal training on sector trade fairs and food awards (Cibus, Vinitaly, ADCI Food, Pentawards).
  • Based at Imola HQ, Rome or Milan — offices on equal footing.
  • Smart working alternated with in-office presence by personal agreement.
  • Time set aside for individual writing — one official day a week, off the agenda.
  • Editorial visits to the food client companies in the portfolio.
  • Access to Erbacipollina's three proprietary assets (FBBP®, Food Buyer Personas, The Flavour Index).

(Application for Senior Copywriter)

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Fill in the form with your details and attach your resume and portfolio. We reply within 5 working days if your profile matches the position.

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