(Work with us)
Social Media Manager, food & beverage.
Erbacipollina's Social Media Manager builds and runs the digital presence of Italian food & beverage brands on Instagram, TikTok, Facebook, LinkedIn, YouTube. They set recurring content plans, write the ad hoc calendar tied to trade fairs and seasonal moments, and own community management and advertising, both organic and paid. They know the visual and narrative codes of digital food in detail — as fluent on a packaging photo as on a short-form recipe video.
(Imola) (Rome) (Milan) (Smart working)
(What you'll do)
Build the digital voice of food brands.
- Build monthly and quarterly content plans for 3-5 food brands.
- Write copy for posts, captions and video scripts across every relevant platform.
- Coordinate short-form video production (TikTok, Reels, Shorts).
- Own day-to-day community management (comments, DMs, reviews).
- Plan and optimise paid social campaigns for food brands.
- Analyse performance and propose adjustments to the content plan.
- Anticipate digital trends specific to Italian food (food creators, cooking content, packaging trends).
- Work closely with the in-house food photographer and copywriters.
(Who we're looking for)
Digital food specialist profile.
- 4+ years of social media management experience on food or lifestyle brands.
- Fluency with editorial tools like Meta Business Suite, Hootsuite, Sprout, Later.
- A feel for food. Able to tell when a photographed dish works and when it doesn't.
- Working knowledge of Italian food: large-scale retail (GDO), foodservice, HoReCa and regulation.
- Native Italian, fluent English.
- Direct experience with paid social campaigns measured on engagement and conversion KPIs.
- Able to manage several brands in parallel without blurring brand voice.
(The team)
The Digital team, four specialists.
The Social Media Manager works inside the Digital team, which brings together 4 vertical specialists: social, paid, SEO, content. The operational reference is the Digital Director. Day-to-day counterparts are the in-house food photographer, copywriters, and the account managers on assigned brands.
The portfolio covered is cross-category food: confectionery, beverages, pasta and cereals, preserves, seasonal. Assigned-brand rotation depends on client seniority, content-plan complexity and office availability.
(What we offer)
Digital tools and food trade fairs.
- Gross annual salary in the €30,000-42,000 bracket.
- Internal training on food trade fairs (Cibus, Vinitaly, Sigep).
- Based at Imola HQ, Rome or Milan — offices on equal footing.
- Smart working alternated with in-office presence by personal agreement.
- Editorial visits inside the food client companies in the portfolio.
- Digital tools provided.
- Meal vouchers, supplementary health coverage.
(Application for Social Media Manager)
Send us your application.
Fill in the form with your details and attach your resume and portfolio. We reply within 5 working days if your profile matches the position.