(Service / Branding)
Wine Marketing and Communication Agency
Erbacipollina is the vertical wine marketing agency that has worked exclusively in Food & Beverage since 2010.
Wine isn't communicated like any other product. It requires a language where the tradition of the territory meets digital innovation, where every word has to hold up to the judgment of a passionate consumer and a demanding buyer.
We know the industry's communication codes and how to translate them into effective strategies.
We believe that wine marketing is the combination of strategy, brand identity and communication built to measure and effective on the shelf, in e-commerce, in the restaurant dining room and in export activities.
(In sintesi)
In summary
- What we do, communication and marketing for wineries and wine brands, strategy, labels and digital channels.
- How we work, first positioning, values and target analysis, then strategy and creativity.
- Method, Food Sensitivity and three proprietary tools. FBBP® to build the brand, Food Buyer Personas to profile who chooses the wine, The Flavour Index to interpret industry trends.
- Who it's for, wineries and wine producers who want to grow in HoReCa, retail (GDO), direct sales and export.
Looking for a wine marketing agency that knows the industry?
(Service)
Our Wine Marketing and Wine Communication Services
There is no effective wine communication without an analysis of market positioning, of its founding values and target audience.
First we study where the winery is positioned and who chooses its wines, in other words who its Food Buyer Personas are. Only then do we build identity and content.
(Area)
Graphic Design and Wine Label Design
The label is the first point of contact on the shelf and in e-commerce. It's a limited space where the winery has to make its values and the product's characteristics shine.
For us, a wine label has to be a refined visual game. We condense a winery's identity into a few centimeters, with the attention to detail that wine demands.
Discover our wine label graphic design service.
(Identity)
Brand Identity and Wine Copywriting for Wineries
In wine marketing, language is essential for stirring emotion and winning people over. It has to tell the story of the terroir, the producer's philosophy and the tasting notes without falling into industry clichés.
Starting from defining the brand identity, we create food copywriting strategies with a distinctive tone of voice, which we carry across website, blog, social media, brochures, spec sheets and labels.
(Food Marketing)
Digital Food Marketing, Social Media and Advertising
Digital puts wine on the screens of the right audience, speaks directly to them and guides them toward purchase.
The digital food marketing and food advertising activities we create increase brand awareness and support the sales network.
We manage social channels, for example Instagram, TikTok and Facebook for consumers, LinkedIn for B2B, with organic strategies and advertising campaigns targeted at wine lovers and professional buyers.
(Why us)
Why choose a communication agency specialized in wine?
A generalist agency doesn't always have an in-depth understanding of the industry's codes, wine culture, buyer expectations, or the mandatory wording a label must comply with.
Erbacipollina supports wine industry companies with all the services needed to communicate wine and grow both brand and sales.
A wine marketing project with Erbacipollina leaves you with concrete assets:
- The winery's communication strategy, with positioning and messaging.
- Brand identity and tone of voice.
- Label and materials design, spec sheets, brochures and catalogs.
- Digital presence (website, social media, campaigns).
- Oversight of the mandatory legal wording on the label.
(Projects)
Two wine projects that speak for us
For Tre Monti winery, a historic business run by the Navacchia family and tied to the Albana and Sangiovese grape varieties, we handled the brand's repositioning toward a higher tier, with a restyling of all the labels, the photo shoot, and the new website centered on history and people.
For the Consorzio di Tutela del Roero, which brings together more than 200 producers of DOCG Roero and Roero Arneis, we gave visibility to a territory often overshadowed by the Langhe, with a website, SEO copy, inbound marketing, press office, social media, and online ticket sales for the Roero Days event.
You'll find our other work in our portfolio.
(Parliamo)
Looking for a wine marketing agency that knows the industry?
Frequently Asked Questions
What does a wine marketing agency do?
A wine marketing agency develops tailored communication and commercial strategies for wineries and wine brands. It handles market positioning, visual identity, digital PR, social media management, and advertising campaigns to boost sales in Italy and abroad.
What is wine copywriting and why does it matter?
It's writing tailored specifically to the wine industry. It matters because it tells the product's story, both online and offline, with language that is emotional yet authoritative, able to engage both the end consumer and trade buyers.
How much does a communication plan for a winery cost?
The cost varies depending on the goals. Erbacipollina structures tailored projects, with full transparency from the quoting stage onward.
Why doesn't generic marketing work for wine?
Because wine has its own communication codes. A generalist agency risks creating messages that are off-tone or non-compliant. It takes someone who knows the wine industry from the inside.
What makes a wine label effective?
An effective label condenses the winery's values and the wine's characteristics into a small space, stays recognizable both on the shelf and online, and complies with legal requirements. It balances visual impact, clarity, and regulatory compliance.